Technology Commercialization, Part 1: Setting up your Idea Filtering System (Coursera)

Technology Commercialization, Part 1: Setting up your Idea Filtering System (Coursera)
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Technology Commercialization, Part 1: Setting up your Idea Filtering System (Coursera)
New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.

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Syllabus


WEEK 1

Case for Action

Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed


WEEK 2

Why so hard?

Top reasons why commercializing technology is so difficult


WEEK 3

Customizing Your Filter

Turning those challenges into an Idea Filter


WEEK 4

Discussing Filters from Different Creeds hard?

Customizing Your Idea Filter: the best ideas for your particular Creed and

Examples of various Filters for differing dimensions of Creed



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42.00 EUR

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