Online Business: Customer Profiling for Success (FutureLearn)

When asked who their customer is, aspiring entrepreneurs often say “anyone”. This could not be further from the truth. This free online course will help you understand how you can use primary and secondary research, to identify the right customer and design engagement strategies to attract and retain them.

Understand the data and discover your customer

This course will introduce you to how, where and why to gather data and how to use it to create customer personas and marketing strategies.

We will help you understand how to develop market analysis strategies and show you how to develop a marketing strategy to guide you towards implementation.

By the end of the course, you will understand:

- who your customer is;

- how to use data to identify and profile your customer;

- how to uncover the reasons why they buy;

- and how to develop profiles and personas for your customer.