EdX

MedTech Go-To-Market Strategy (edX)

Offered by NEMIC (New England Medical Innovation Center),
MedTech Go-To-Market Strategy (edX)

The most succinct and comprehensive introduction to MedTech education available online. Get to know the dynamics and ins-and-outs of this highly-regulated industry.

Class Deals by MOOC List - Click here and see EdX's Active Discounts, Deals, and Promo Codes.

Have an idea for a Health Technology device, but don't know where to begin? ****
Course 3: Go-to-Market Strategy is the third and final course in the MEDTECH FUNDAMENTALS by NEMIC Virtual Classroom Certificate Program, and serves to explore critical market concepts within the highly-regulated MedTech commercial space. Course 3 contains 4 modules:

  • Know Your Market
  • Reimbursement Strategy
  • Pricing Strategy
  • Go-to-Market Strategy

Researched, developed, and delivered by industry professionals from some of the world's most admired and successful companies in Health Tech, Go-to-Market Strategy will examine critical components of the market positioning of a medical device.
In this course, NEMIC Advisors will guide you through a series of activities that will analyze the current market, and various market segments, understanding the payer pool, exploring and drilling-down to pricing your innovation, and more.
Come experience the most succinct, comprehensive MedTech education available.
This course is part of the MedTech Fundamentals by NEMIC Virtual Classroom Professional Certificate.

What you'll learn

Know Your Market:

  • Market sizing
  • Market segmentation
  • Current market
  • Market entry points

Reimbursement Strategy:

  • How reimbursement interplays with commercial viability
  • CPT Codes
  • Identify proper coding
  • How to strategize proper coding acquisition

Pricing Strategy

  • How to calculate the value of your innovation
  • Role of value vs pricing vs sales
  • Consistency with your market strategy
  • Customer purchasing dynamics

Go-to-Market Strategy:

  • Value Proposition
  • Identify your "fit" within complexity
  • How to align strategy and goals
  • Maximize value to reach target markets
Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Pricing Strategy (Coursera) Coursera
IE Business School

Pricing Strategy (Coursera)

Management & Leadership Marketing & Communication

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm.

Jun 8th 2026
4 Weeks
Marketing Psychology Pricing
Details
The Role of Global Capital Markets (Coursera) Coursera
University of Melbourne

The Role of Global Capital Markets (Coursera)

Economics & Finance Business

In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their stakeholders. This is part of a Specialization in corporate finance created in partnership between the University of Melbourne and Bank of New York Mellon (BNY Mellon).

Jun 8th 2026
4 Weeks
Finance Business Markets
Details
Fundamentals of Microeconomics (edX) EdX
Universidad Carlos III de Madrid - UC3M,UC3Mx

Fundamentals of Microeconomics (edX)

Economics & Finance

Learn how to analyze markets and gain a solid foundation in economic concepts. Are you interested in obtaining a solid background in economics? This economics course offers a thorough view of markets, including their strengths and failures. You will learn how to view markets from an economist’s perspective to help you better understand the most relevant economic problems.

Self Paced
Self-Paced
Markets Microeconomics Economics
Details
Market and Competition in Pricing Strategy (Coursera) Coursera
University of Virginia,Boston Consulting Group - BCG

Market and Competition in Pricing Strategy (Coursera)

Marketing & Communication Business

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.

Jun 15th 2026
4 Weeks
Markets Marketing Competition
Details
Research Report: Delivering Insights (Coursera) Coursera
University of California, Davis

Research Report: Delivering Insights (Coursera)

Marketing & Communication Business

You have completed all the hard work of conducting your internal, secondary, and primary research. You have analyzed all the data and are able to formulate insights and recommendations based on your research proposal. But what is the best way to present your findings and be able to make a decision? In this course, you will discuss how to incorporate a story in your marketing presentation to help you capture the attention and gain support of stakeholders and business leaders.

Jun 15th 2026
4 Weeks
Markets Marketing Storytelling
Details
¿Cómo convertir mi idea en empresa? (Coursera) Coursera
Universidad de los Andes

¿Cómo convertir mi idea en empresa? (Coursera)

Management & Leadership Business

Este curso te ofrece un entrenamiento para la tarea de descubrir quién será el consumidor de tu producto o servicio y cuáles serán los atributos y características del mismo. Al terminar el curso, habrás identificado una oportunidad de negocio que te permitirá utilizar tus fortalezas personales; habrás identificado un grupo de consumidores y sus necesidades; habrás creado un producto o servicio para atender esas necesidades y lo habrás prototipado con consumidores reales, obteniendo claridad con respecto a cuáles son los atributos del producto que el consumidor realmente desea y por los cuales está dispuesto a pagar.

Jun 15th 2026
5-12 Weeks
Business Markets Services
Details
Customer Value in Pricing Strategy (Coursera) Coursera
University of Virginia,Boston Consulting Group - BCG

Customer Value in Pricing Strategy (Coursera)

Marketing & Communication Business

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions.

Jun 15th 2026
4 Weeks
Business Marketing Psychology
Details
Oil & Gas Industry Operations and Markets (Coursera) Coursera
Duke University

Oil & Gas Industry Operations and Markets (Coursera)

Engineering

The oil and gas industry has an enormous impact on all aspects of daily life. Individuals, corporations, and national governments make financial and policy decisions based on the cost, use, and availability of these two natural resources. This two-week course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the course.

Jun 10th 2026
2 Weeks
Markets Sustainability Energy
Details
The Power of Markets III: Input Markets and Promoting Efficiency (Coursera) Coursera
University of Rochester

The Power of Markets III: Input Markets and Promoting Efficiency (Coursera)

Business

The final module of the Power of Markets course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price discrimination; and the price-output combinations we can expect firms to select in cases of monopolistic competition and oligopoly. We will also analyze monopolies from an efficiency perspective and look at the effects of imperfect information on firm and consumer behavior. We will next turn to exploring input markets and what determines the demand for an input by a firm, an industry, and the overall market.

Jun 8th 2026
4 Weeks
Business Markets Pricing
Details
Economics: Society, Markets, and [In]equality (Coursera) Coursera
Parsons School of Design, The New School

Economics: Society, Markets, and [In]equality (Coursera)

Economics & Finance

Thinking critically about today's economy can help you understand the world around you. Economics: Society, Markets, and [In]equality will pique your curiosity and inspire you to learn more about the power dynamics that determine how people and resources are valued, how goods move around the world, and how we manage our planet and the future.

Jun 20th 2026
5-12 Weeks
Markets Economics Globalization
Details