MedTech Go-To-Market Strategy (edX)

Have an idea for a Health Technology device, but don't know where to begin? ****

Course 3: Go-to-Market Strategy is the third and final course in the MEDTECH FUNDAMENTALS by NEMIC Virtual Classroom Certificate Program, and serves to explore critical market concepts within the highly-regulated MedTech commercial space. Course 3 contains 4 modules:

- Know Your Market

- Reimbursement Strategy

- Pricing Strategy

- Go-to-Market Strategy

Researched, developed, and delivered by industry professionals from some of the world's most admired and successful companies in Health Tech, Go-to-Market Strategy will examine critical components of the market positioning of a medical device.

In this course, NEMIC Advisors will guide you through a series of activities that will analyze the current market, and various market segments, understanding the payer pool, exploring and drilling-down to pricing your innovation, and more.

Come experience the most succinct, comprehensive MedTech education available.

This course is part of the MedTech Fundamentals by NEMIC Virtual Classroom Professional Certificate.

What you'll learn

Know Your Market:

- Market sizing

- Market segmentation

- Current market

- Market entry points

Reimbursement Strategy:

- How reimbursement interplays with commercial viability

- CPT Codes

- Identify proper coding

- How to strategize proper coding acquisition

Pricing Strategy

- How to calculate the value of your innovation

- Role of value vs pricing vs sales

- Consistency with your market strategy

- Customer purchasing dynamics

Go-to-Market Strategy:

- Value Proposition

- Identify your "fit" within complexity

- How to align strategy and goals

- Maximize value to reach target markets