Coursera

Inove na gestão de equipes e negócios: O crescimento da empresa (Coursera)

Offered by Universidade de São Paulo, Brasil,

Aprenda a gerir equipes na sua empresa, e também estratégias de como crescer o seu negócio com profissionais das maiores startups brasileiras, como upLexis, Revelo, Playax e Beleza na Web. Neste curso você irá entender mais sobre como escalar, como criar e manter a cultura, como ser um líder, como gerir e contratar equipes, como desenvolver produtos e como cuidar da operação da sua empresa.

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Neste curso serão abordados os seguintes temas:

O que é escalar
Missão e cultura da empresa, o que são e como definir
Quando e como contratar
CEO e liderança
Como ser produtivo
Desenvolvimento de talentos
Como motivar e formar equipes
Qualidade de vida no trabalho
Desenvolvimento de produtos
Scrum, Kanban, Design Sprint e Design Thinking
Processos de tomada de decisão
Priorização
Processos, entendendo e definindo
Tradução de estratégia em metas e planos de ações
Como avaliar os resultados

Ao final desse curso, esperamos que você esteja familiarizado com os principais conceitos, metodologias e práticas para lidar com o crescimento da sua empresa.

Syllabus

WEEK 1
Introdução, cultura e o papel do CEO
Nesta semana Artur Vilas Boas (coordenador no NEU) e Eduardo Carboni Tardelli (CEO na upLexis) irão compartilhar seus conhecimentos. O Artur irá falar sobre: (1) O momento de escalabilidade (2) Cultura: o que é e como construir (3) Espaço físico e seus impactos no trabalho (4) Contratação de novos talentos. Já o Eduardo irá falar sobre: (1) Papel do CEO e como se tornar um (2) Priorização e delegação de tarefas (3) Como manter missão, foco e cultura (4) Estratégias e metas (5) Liderança (6) Inspiração, promoção e fidelização de funcionários.

WEEK 2
Desenvolvimento de talentos e gestão de pessoas
Nesta semana Karina Piva (Regional Operations Manager - Data Insights na Uber, e CEO do Ela Líder!) irá compartilhar seus conhecimentos sobre: (1) Quando contratar (2) Capacitação e desenvolvimento de talentos (3) Engajamento de equipes (4) Disfunções das equipes e qualidade de vida no trabalho (5) Compartilhamento de méritos e senso de pertencimento.

WEEK 3
Product Development
Nesta semana Daniel Cukier (CTO e co-funder da Playax) irá compartilhar seus conhecimentos sobre: (1) Gerente de produto e gerente de projetos (2) Coletar informações qualitativas e quantitativas (3) Scrum (4) Teste A/B (5) Análise SWOT e tomada de decisão. Alem disso, teremos 2 convidado: Samir Iasbeck de Oliveira (CEO e Fundador do Qranio.com) e Ana Paula Batista (Product Consultant).

WEEK 4
Operações
Nesta semana Roberta Altermann (Product Manager na Beleza na Web) irá compartilhar seus conhecimentos sobre: (1) Operações, processos e seus impactos (2) Métricas e uso de dados (3) Conversão e funil (4) Medo de errar (5) Análise de predição. Além disso, você terá a oportunidade de compartilhar sua experiência e concluir o curso!

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