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Mar 27th 2017

Innovation & Entrepreneurship - From Design Thinking to Funding (Coursera)

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This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing.

This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.

In this second part, From Design Thinking to Funding, the following areas are included: design thinking; innovation cycle process; business modeling; and funding.


Who is this class for: This course is for first year Master students. Note that as a consequence, quiz questions are more exam questions where you have to construct the answer based on the principles that are taught in the web lectures, rather than to recall the literal text of the teacher.


Syllabus


WEEK 1

Innovative design thinking

Graded: Frameworks for our thinking

The innovation cycle - part 1

Graded: Innovative design thinking


WEEK 2

The innovation cycle - part 2

Graded: The innovation cycle

Graded: The innovation cycle


WEEK 3

Business models - definitions and approaches

Graded: Business models - definitions and approaches


WEEK 4

Business models - frameworks and tools

Graded: Business model canvas

Business models - customer discovery

Graded: Customer discovery process

Graded: Business models - frameworks, tools and customer discovery


WEEK 5

Sources of funding

Funding your startup - part 1

Graded: Funding


WEEK 6

Funding your startup - part 2

Graded: Pitch

Graded: Funding your startup

Course completion

Graded: Final exam