Engagement Banking (edX)

While customer-centricity is the central concept, the ways and means to translate customer-centricity into real customer appreciation are looming large in the minds of many bankers.

In the above backdrop of digital convergence of banking and customer-centricity, the concept of Engagement Banking started emerging on the horizon. Engagement Banking is the customer centricity manifested at the level of customer-centric digital experience.

The current course is intended to unravel the concept of engagement banking, the need to break free from the legacy approaches and reinvent the various Business operations models to match the evolving needs of today’s customers and enhance their experiences.

What you'll learn

- Technological convergence in Banking and emergence of digital banking.

- Understanding Customer Centricity and Omnichannel enablement in Banking

- Understanding the digital behaviour of customers and their evolving needs

- Understanding causative factors for shift in traditional banks approach from brick to click

- Various technological aspects involving banking platforms, AI&ML, Analytics, NLP etc bridging the gap between the bank processes and customer experiences leading to better engagement.

- Engagement Banking – A game-changer- weighing the pros and cons in optimizing experiences across all channels

Syllabus

Week 1: Orchestrating the Customer Journey- speed and convenience

Week 2: Strategizing Engagement Banking as a growth model

Week 3: The levers for Customer Engagement