Iversity

Einführung in die Betriebswirtschaftslehre (iversity)

Offered by RWTH Aachen,
Einführung in die Betriebswirtschaftslehre (iversity)

In diesem Kurs lernst du grundlegende Modelle, Theorien und Prinzipien der Betriebswirtschaftslehre. Schlüpfe in die Rolle eines Unternehmers und lerne von Grund auf, wie ein Unternehmen funktioniert.

Dieser Kurs gibt einen Überblick über grundlegende Modelle, Theorien und Prinzipien der Betriebswirtschaftslehre. Er basiert auf einer mehrfach ausgezeichneten äquivalenten Lehrveranstaltung an der RWTH Aachen und wurde bislang von über 10.000 Studierenden erfolgreich in Aachen absolviert. Der Kurs beginnt mit den Fragen, warum es Unternehmen gibt und was der Kern unternehmerischer Wertschöpfung ist. Anschließend wird analysiert, welche Alternativen und Theorien es zur Organisation von Unternehmen gibt. Ein Schwerpunkt auf die neue Institutionenökonomie erlaubt dabei einen Einblick in einen der Ansätze, der das moderne Management entscheidend geprägt hat. In den letzten beiden Teilen werden Prinzipien der operativen und der strategischen Planung sowie Wettbewerbsstrategien behandelt. Anhand ausgewählter Konzepte lernen die Teilnehmenden die wichtigsten Ansätze des strategischen Managements kennen.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Identifying Social Entrepreneurship Opportunities (Coursera) Coursera
Copenhagen Business School

Identifying Social Entrepreneurship Opportunities (Coursera)

Management & Leadership

This Course will clarify the definition and meaning of Social Entrepreneurship and will focus on the need to learn about the source and root of a social problem. You will be introduced to different perspectives about Social Entrepreneurship and you will learn about complementary and opportunistic assets which will help you to detect an opportunity and develop an idea of how to create a business for social change.

Nov 16th 2026
5-12 Weeks
Business Entrepreneurship Social Entrepreneurship
Details
Digital Business Models (Coursera) Coursera
Lund University

Digital Business Models (Coursera)

Management & Leadership Business

Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.

Nov 16th 2026
5-12 Weeks
Business Google Facebook
Details
Surviving Disruptive Technologies (On Demand) (Coursera) Coursera
University of Maryland, College Park

Surviving Disruptive Technologies (On Demand) (Coursera)

Management & Leadership

The purpose of this course is to help individuals and organizations survive when confronted with disruptive technologies that threaten their current way of life. We will look at a general model of survival and use it to analyze companies and industries that have failed or are close to failing. Examples of companies that have not survived include Kodak, a firm over 100 years old, Blockbuster and Borders.

Nov 16th 2026
4 Weeks
Business Management Economy
Details
From Idea to Startup (Coursera) Coursera
Technion - Israel Institute of Technology

From Idea to Startup (Coursera)

Management & Leadership

How do you implement ideas? This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to tell bad ideas from good, how to build a winning strategy, how to shape a unique value proposition, prepare a business plan, compare their innovation to existing solutions, build flexibility into their plan and determine when best to quit.

Nov 16th 2026
5-12 Weeks
Business Innovation Startup
Details
Becoming a Social Entrepreneur: Getting Started (Coursera) Coursera
University of Michigan

Becoming a Social Entrepreneur: Getting Started (Coursera)

Business

Do you have an idea that could help solve a societal problem? Are you wondering if starting a social enterprise is the best way to go forward? You are thinking about becoming a social entrepreneur! In this course, you’ll critically examine what makes for a good idea, and whether that idea requires starting a new business. You’ll craft a personal immersion plan while considering different ways to create impact. You’ll explore the personal challenges and connections to your life’s purpose before deciding to commit to becoming a social entrepreneur.

Nov 16th 2026
5-12 Weeks
Business Entrepreneurship Enterprise
Details
Finance for Everyone: Markets (Coursera) Coursera
McMaster University

Finance for Everyone: Markets (Coursera)

Management & Leadership Economics & Finance

Markets begins with one of the most common and important elements of the financial system – interest rates. You will learn why interest rates have always been a key barometer in determining the value of everything. You will explore the changing influence of interest rates; the impact of interest rates on consumption, investment and economic growth; and the bizarre realities of negative interest rates. Markets explains how interest rates change the value of all financial instruments, highlighting the role of the bond and stock markets that have toppled empires

Nov 16th 2026
4 Weeks
Finance Business Markets
Details
How to finance your venture ? (Coursera) Coursera
École Polytechnique

How to finance your venture ? (Coursera)

Management & Leadership

The course aims at providing knowledge and experience to entrepreneurs and would-be entrepreneurs. Entrepreneurs generally start with a mission, a new idea that they want to bring to the world. If the idea is original, it is probably not expected by the market, which has to be educated. This is a very costly experience. Entrepreneurs need to gather capital at the start of the journey.

Nov 16th 2026
5-12 Weeks
Finance Business Growth
Details
Introduction to Financial Accounting (Coursera) Coursera
University of Pennsylvania

Introduction to Financial Accounting (Coursera)

Management & Leadership Business

Master the technical skills needed to analyze financial statements and disclosures for use in financial analysis, and learn how accounting standards and managerial incentives affect the financial reporting process. By the end of this course, you’ll be able to read the three most common financial statements: the income statement, balance sheet, and statement of cash flows. Then you can apply these skills to a real-world business challenge as part of the Wharton Business Foundations Specialization.

Nov 16th 2026
4 Weeks
Finance Business Accounting
Details
How to Create a Good Business (Coursera) Coursera
University of Michigan

How to Create a Good Business (Coursera)

Business

Prioritizing the wellbeing of workers is not just a good - or ethical - thing to do, but because it makes business sense. A happier, healthier workforce is a more productive workforce. A productive workforce is more likely to attend, perform their best work, and add more value to an organization. Unfortunately, investing in the well-being of workers isn’t so simple. In this course, you’ll unpack what “worker wellbeing” means across different contexts, explore how to use research techniques to find the sweet spot between worker interests and firm interests, and understand how to design scalable solutions to enable both parties to thrive.

Nov 16th 2026
5-12 Weeks
Business Management Workplace
Details