FUN

Comprendre l’économie collaborative (FUN)

Offered by Institut Mines-Telecom,

L'objectif du MOOC "Comprendre l'économie collaborative" est de permettre d' appréhender les grands principes de la transition numérique de l'économie et d'en décoder les principaux mécanismes sociaux-économiques.

Tout au long de ce cours, vous décrypterez l'économie collaborative à travers des clés de lecture.

Le consom'acteur exprime les nouvelles relations de pair à pair entre les personnes.
Les plateformes connectent des millions d'individus en quelques clics.
Le numérique porte des transformations sociales profondes.
Le numérique est à la fois un remède et un poison, il comporte des opportunités et des risques.
La multitude d'acteur est source d'innovation.

Plan du cours

Séquence 0 : Présentation du MOOC et prise en main de la plateforme
Séquence 1 : Présentation générale de l'économie collaborative

Partie 1 : Caractériser le pair à pair
Partie 2 : Le pair à pair collaboratif
Partie 3 : Le pair à pair marchand
Partie 4 : Les effets de réseau

Séquence 2 : Les motivations et attitudes du consomm'acteur

Partie 1 : Le consomm'acteur en réseau
Partie 2 : Les réseaux sociaux pair à pair
Partie 3 : La structuration en réseaux sociaux
Partie 4 : Réseau pair à pair et community management

Séquence 3 : Conquérir le monde avec une plateforme collaborative

Partie 1 : Splendeur et misères du néo-entrepreneur
Partie 2 : Trouver la bonne formule
Partie 3 : Le "juste" prix
Partie 4 : Modèles d'affaires

Séquence 4 : Les opportunités et les risques de l'économie collaborative

Partie 1 : Les opportunités sociales, économiques et environnementales de l'économie collaborative
Partie 2 : Les risques de l'économie collaborative
Partie 3 : Construire un cadre sûr, équitable et stimulant
Partie 4 : Les alternatives et les perspectives de l'économie collaborative

Séquence 5 : Numérique et transformations sociales

Partie 1 : Le retour du solidaire ?
Partie 2 : Hybridation du pair à pair marchand et du pair à pair collaboratif
Partie 3 : Transition numérique : les défis aux entreprises
Partie 4 : Réponse des entreprises : une nouvelle identité ?

Go to Class

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