Business Model Testing (edX)

This business and management course will teach you how to stress test your business model. You will learn how to identify the relevant trends and uncertainties and how they impact your business model. You will analyse the strong and weak parts of your business model and look for opportunities to make your business model more robust and future proof.

You will learn through real-world examples from well-known companies and interact with fellow entrepreneurs. By the end of this course, you will be able to stress test your own business model to analyse its future success.

This course is part of the Business Model Innovation Professional Certificate.

What you'll learn

- How to identify which trends and uncertainties will affect your business model

- Evaluate how robust your business model is given trends and uncertainties

- Formulate concrete actions to make your business model more robust

Syllabus

Week 1 & 2: My Business model in a dynamic context

Recap: structured description of a business model

Sources and drivers of change: politics, economy, society, technology, legal, ecology (PESTLE)

Trends vs uncertainties.

Week 3 & 4: Selecting trends and uncertainties affecting my business model

What are my key stress factors and outcomes (=scenario axis development)

Mapping stress factors on business model (facts and issues)

Week 5 & 6: Stress-testing my business model

Confronting BM with the stress factors

Create a heat map (=stresstesting)

Week 7 & 8: Improving my business model

Analyse the weak and strong points (will my BM be sustainable in the future)

What can I do to keep my BM sustainable? (=formulating concrete actions)