Digital Economy




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E.g., 2017-02-20
E.g., 2017-02-20
E.g., 2017-02-20
Feb 20th 2017

Explore how and why market segmentation can be used to improve business performance. Marketing is all about putting the customer at the centre of the business. But what exactly does that mean for today’s organisations, and what challenges do marketers face in satisfying ever more demanding customers in the age of digital disruption? In this free online course, you look at the challenges marketers are facing today and how they can gain a competitive advantage by using the vast amount of customer data available to segment, target and personalise products for their customers.

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Jan 9th 2017

Uncover new perspectives on the role and behaviour of your customers. No matter how sophisticated your marketing is, if it doesn’t result in attracting customers, then your business is set to fail. This free online course applies fresh thinking to how marketing and selling activities combine to create customers who keep coming back.

Average: 1 (2 votes)
Dec 5th 2016

Internet se ha transformado en un sofisticado sistema de interacciones, llamado el Ecosistema Digital, que impulsa las nuevas economías, fomentando un desarrollo global sin precedentes. Sin embargo, este desarrollo no se ha dado de forma homogénea en la sociedad. ¿Cómo podemos aprovechar las oportunidades y maximizar los beneficios que ofrece el Ecosistema Digital? ¿Cómo podemos enfrentar los retos que nos presenta? Estas son algunas de las preguntas que podrás responder al tomar este curso, en el que presentamos los fundamentos tecnológico, económico y regulatorio del Ecosistema Digital, los cuales son analizados desde el nivel de madurez del Ecosistema Digital en América Latina.

Average: 8.5 (2 votes)
Nov 21st 2016

Learn how to manage supply chains effectively in the digital era. The goods and services that customers depend on each day don’t just appear out of the blue. They reach end users through increasingly intricate channels, involving people and processes all over the world and supported by continually advancing technology.

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Oct 24th 2016

Learn how to develop a funding strategy for your business; explore different types of finance and learn when, and how, to use them. Every business needs cash to grow and develop. Some businesses are able to find enough cash from their own operations to take advantage of growth opportunities. Others might need to use external sources of finance, like a bank loan. How does a business make robust decisions about borrowing?

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Oct 20th 2015

New business networks are changing the game for businesses and consumers in the digital economy. To keep up with the demands and expectations of consumers and business buyers, companies must connect, interact, and integrate on previously unknown and unexpected levels. SAP’s business network group addresses precisely that demand, using cloud-based solutions that deliver connectivity, efficiency, affordability, and a great user experience on any device, any time.

Average: 10 (3 votes)
Oct 6th 2015

Digital transformation is first and foremost not about new technologies. It is about changing the way a company creates value, interacts with its customers and business partners, and competes in established and emerging markets. It is an organizational change process that reaches every corner of the company.
Digital transformation projects are characterized by high social complexity, structural rigidity, and procedural ambiguity. Initiating, executing, and governing the digital transformation of their companies is a major challenge for today’s leaders.
In this course, you’ll learn about the characteristics of digital transformation, how it evolved, and how the organizational and technological changes associated with digital transformation change the role, the skills, and the concept of leadership.

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