Coursera

Supply Market Analysis (Coursera)

Offered by Rutgers University,
Supply Market Analysis (Coursera)

In this course you will learn some tools to evaluate supply markets from a Strategic level (e.g. Macro) (PESTLE) to Tactical level (e.g. Industry) (Supply Market Segmentation, Five Forces, Supply Chain Mapping) to Operational Level (Supplier) (Informational Sources, SWOT, Financial Analysis)

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A total of seven "proven" tools will be provided.
All of these tools will help you develop the right strategies, reduce risks, and make the "right" supplier decisions.
Required reading, supplemental videos and a required case with a Peer Group Assessment will help you increase your learnings.

What You Will Learn

  • Learn & understand various tools and techniques to evaluate supply markets from three levels: Macro, Tactical, and Operational/Supplier level
  • Macro Level: PESTLE
  • Tactical Level: Supply Market Segmentation, 5-Forces Analysis, and Supply Chain Mapping
  • Operational/Supplier Level: Key Information Sources, SWOT, and Financial Analysis

Course 5 of 7 in the Global Procurement and Sourcing Specialization.

Syllabus

WEEK 1: Welcome & Macro Level
WEEK 2: Industry Level
WEEK 3: Supplier Level

Go to Class
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