FutureLearn

Strategy as a Process and Measures of Success: An Introduction (FutureLearn)

Offered by Coventry University,
Strategy as a Process and Measures of Success: An Introduction (FutureLearn)

Develop your understanding of the characteristics of strategic decision-making. Explore the impact of time, risk and resource commitment on strategy. Do you know what strategy really is? On this introductory course, you will have the opportunity to demystify the theory and practice of strategy.

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You will understand what organisations are and define key concepts in organisational performance and the setting of standards. Reflect on the impact of strategic decision-making and identify the influence of stakeholders in the overall process.
This course is part of the program Principles of Strategy, which is one of the building blocks that leads to a degree in BA International Business (Top Up).

What topics will you cover?

  • Introduction to strategy and the organisation
  • Organisational purpose and stakeholders
  • Competitive failure and success
  • Assessing failure and success

What will you achieve?
By the end of the course, you‘ll be able to...

  • Reflect on strategic decisions as a process
  • Identify the interests and influence of stakeholders
  • Model and design measures of organisational performance
  • Assess the difference between strategic and non-strategic decisions
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