Harnessing the Power Of Data: Introduction to Data-Driven Decision-Making (FutureLearn)

You’ll explore various research techniques and critique the role of statistics in making decisions as a manager.
By having the chance to enhance your understanding of the basis of robust information, the course aims to help you become more critical of sources of data before making significant decisions.

What topics will you cover?
Data, information and knowledge

• What is data, information and knowledge?
• Why data management is important in business analytics
• Input, processing and output

Research techniques

• Data analysis techniques
• The differences between qualitative and quantitative data
• Key factors to consider when preparing quantitative or qualitative data for analysis

The role of statistics in management decision-making

• The principles behind measurement and statistical analysis
• Managing and presenting data
• Enhancing management decision-making in the digital firm

What will you achieve?
By the end of the course, you‘ll be able to...

• Compare the differences between data, information and knowledge
• Identify and evaluate research techniques
• Evaluate the role of statistics in management decision-making

Who is the course for?
This course is suitable for junior and middle managers seeking the opportunity to improve their understanding of data in order to help to potentially progress in their careers.
It will also prove useful for entrepreneurs looking for the chance to equip themselves with a range of skills to run a business.
This course is applicable across a variety of roles, sectors, and geographies.