Intellectual Property in the Healthcare Industry (Coursera)

Intellectual Property in the Healthcare Industry (Coursera)
Course Auditing
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This specialization is for any business professional dealing with R&D for competitive technologies, brand management, anda business strategy
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Intellectual Property in the Healthcare Industry (Coursera)
This course begins with an overview of general intellectual property law in the United States, then examines how the policy choices behind those laws shapes the behavior of major players in the healthcare industry. We will examine how patents and trademarks shape the behavior of pharmaceutical companies, and how complex issues involving medical research in university settings, and ownership of genetic information and material, are resolved by intellectual property laws.

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The course concludes with in-depth case studies of an international pharmaceutical company, a major medical device company, and a start-up in the emerging DNA-testing industry.

WHAT YOU WILL LEARN

- Identify the various forms of intellectual property protection available under U.S. Law

- Understand the special intellectual property laws developed for the healthcare and pharmaceutical industries, especially as regards to drug patents

- Examine how the law has responded to cutting-edge medical developments such as ownership of genetic material and genetic information

- Recognize the variety of intellectual property strategies employed by healthcare-oriented businesses of all sizes

Course 3 of 4 in the Healthcare Law Specialization.


Syllabus


WEEK 1

Existing Intellectual Property Protection in the U.S.

This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.


WEEK 2

Philosophical and Economic Justifications of IP Rights

Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.


WEEK 3

Special Intellectual Property Rules for Healthcare

This module will explore the innovative ways in which intellectual property law has responded to the unique demands and features of the modern healthcare industry.


WEEK 4

Case Studies in Intellectual Property

This module takes an in-depth look at the intellectual property strategies of three major healthcare companies: 23 and Me, Novartis, and Medtronic.



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MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing
64.00 EUR/month
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, anda business strategy

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.