EdX

How to Design a Successful Business Model (edX)

Offered by Delft University of Technology, DelftX,
How to Design a Successful Business Model (edX)

Learn how to create value for your customers and grow your business by designing a successful and sustainable business model. Do you want to start or grow your own business, go international, or avoid bankruptcy? In this business and management course, you will learn the key steps to take to design or innovate your own business model. You will learn about the trade-offs to be made, and the design issues that are critical for a viable and sustainable business model.

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This course will help you answer questions like, how do I create a simple business model in a structured way, how do I engage my users and how do I create value for my customers as well as revenue for my company.
This course is part of the Business Model Innovation Professional Certificate.

What you'll learn

  • How to design a business model in a structured way
  • How to select the appropriate tools for designing or innovating a business model
  • How to present your business model in a single sheet
  • How to reason from your needs (“I want to’s”) to a business model solution

Syllabus

Weeks 1 & 2: Design thinking
Why is design thinking relevant?
How to structure BM design?

Weeks 3 & 4: Creating value for customers
How can I create value for customers in novel ways (=customer-related tool)

Weeks 5 & 6: Drawing a simple BM
How can I draw a BM on one single sheet to communicate it? (=BM Canvas)

Week 7 & 8: I-want-to’s
How to select the appropriate tooling based on what I want?

Week 9 &10: Special BM patterns
Multi-sided BMs

Go to Class
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