How to Design a Successful Business Model (edX)

This course will help you answer questions like, how do I create a simple business model in a structured way, how do I engage my users and how do I create value for my customers as well as revenue for my company.

This course is part of the Business Model Innovation Professional Certificate.

What you'll learn

- How to design a business model in a structured way

- How to select the appropriate tools for designing or innovating a business model

- How to present your business model in a single sheet

- How to reason from your needs (“I want to’s”) to a business model solution

Syllabus

Weeks 1 & 2: Design thinking

Why is design thinking relevant?

How to structure BM design?

Weeks 3 & 4: Creating value for customers

How can I create value for customers in novel ways (=customer-related tool)

Weeks 5 & 6: Drawing a simple BM

How can I draw a BM on one single sheet to communicate it? (=BM Canvas)

Week 7 & 8: I-want-to’s

How to select the appropriate tooling based on what I want?

Week 9 &10: Special BM patterns

Multi-sided BMs