Developing the Opportunity for Corporate Entrepreneurs (Coursera)

Developing the Opportunity for Corporate Entrepreneurs (Coursera)
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Developing the Opportunity for Corporate Entrepreneurs (Coursera)
For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives.

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In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on:

• Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment;

• Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors;

• Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and

• Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.

Course 1 of 5 in the Corporate Entrepreneurship Specialization.


Syllabus


Week 1

Introduction to Developing Opportunities for Corporate Entrepreneurs

Examine the fundamentals of corporate entrepreneurship with attention to key enablers and the value of a structure to support corporate entrepreneurship


Week 2

Thinking Entrepreneurially

Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors


Week 3

Seeing Entrepreneurially

Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition


Week 4

Acting Entrepreneurially

Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification



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Course Auditing
32.00 EUR/month

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.