Marketing & Communication

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Cost and Economics in Pricing Strategy (Coursera) Coursera
University of Virginia,Boston Consulting Group - BCG

Cost and Economics in Pricing Strategy (Coursera)

Marketing & Communication Business

Maximize your profits by mastering the art of pricing. This online course from Coursera, Cost and Economics in Pricing Strategy, teaches you how to set prices that optimize revenue through an understanding of cost-based economics. Taught by top-ranked Darden School of Business faculty and global pricing experts from Boston Consulting Group.

Sep 14th 2026
4 Weeks
Business Marketing Economics
Details
Pricing Strategy in Practice (Coursera) Coursera
University of Virginia,Boston Consulting Group - BCG

Pricing Strategy in Practice (Coursera)

Marketing & Communication Business

Unlock the secrets of profitable pricing with 'Pricing Strategy in Practice.' This project-based course will guide you through a practical case study, applying economic principles and market analysis to determine the best price for your products or services. Developed by experts at Darden and BCG, this course is ideal for professionals looking to enhance their pricing strategies and improve profit margins.

Sep 14th 2026
4 Weeks
Marketing Competition Pricing
Details
Strategic Innovation: Managing Innovation Initiatives (Coursera) Coursera
University of Illinois at Urbana-Champaign

Strategic Innovation: Managing Innovation Initiatives (Coursera)

Marketing & Communication Business

Dive into 'Strategic Innovation: Managing Innovation Initiatives' and gain the skills needed to effectively implement groundbreaking ideas within your organization. This course equips you with the knowledge to navigate the complexities of innovation management, ensuring your initiatives align with strategic goals and drive business success.

Sep 14th 2026
4 Weeks
Innovation Management Marketing
Details
Customer Insights: Quantitative Techniques (Coursera) Coursera
University of Illinois at Urbana-Champaign

Customer Insights: Quantitative Techniques (Coursera)

Marketing & Communication Business

Dive into the world of Customer Insights: Quantitative Techniques, an online course designed to equip you with the tools needed for effective New Product Development (NPD). This course focuses on leveraging quantitative marketing research to identify new product opportunities and navigate the complexities of NPD. Gain practical skills and insights through real business scenarios.

Sep 14th 2026
4 Weeks
Marketing Marketing Insights Quantitative Marketing
Details
Branding and Customer Experience (Coursera) Coursera
IE Business School

Branding and Customer Experience (Coursera)

Marketing & Communication Business

Explore the powerful synergy between Branding and Customer Experience in this unique online course. Whether you're a branding specialist or customer experience expert, dive into the operational implications of your projects and learn how to craft compelling brand experiences that engage and delight customers throughout their journey.

Sep 14th 2026
5-12 Weeks
Management Leadership Branding
Details
Brand Identity and Strategy (Coursera) Coursera
IE Business School

Brand Identity and Strategy (Coursera)

Marketing & Communication Business

Embark on a transformative journey into the world of branding with our Brand Identity and Strategy course. Designed for professionals seeking to infuse creativity into their brand development, this course will guide you through the essential steps of building successful brands and effectively segmenting your consumer base. Whether you're new to branding or looking to refine existing strategies, this course offers a unique blend of theory and practical application.

Sep 14th 2026
5-12 Weeks
Advertising Branding Brand
Details
Social Media Advertising (Coursera) Coursera
University of Colorado Boulder

Social Media Advertising (Coursera)

Marketing & Communication Business

Discover how to harness the power of social media platforms like Facebook, Instagram, and Twitter for targeted digital advertising. This course is designed for small business owners and marketers looking to maximize their reach and engagement through strategic ad campaigns. From setting up basic ads to employing advanced techniques such as lookalike modeling and audience retargeting, you'll gain valuable skills to enhance your social media marketing efforts.

Sep 14th 2026
5-12 Weeks
Advertising Social Media Twitter
Details
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