Persuasion

Financial Marketing Psychology is about comprehending the nuances of human behaviour and howhumans behave to marketing stimuli, nudges and situations. Dealing with relatively intangible entities such as financial services is a challenge as consumers find financial services hard to evaluate.Understanding consumer psychology is relevant to strengthen customer [...]

Negotiation is an art. Humans have been instinctively negotiating and displaying this behaviour almost since the beginning of civilization. Negotiating skills helped Homo Spaiens to survive and grow. It started with simple bargains and has now reached to a situation of very complex negotiations. The complexity in negotiations increased [...]