Measurement

The Measurement and Analysis course delves into the essential aspects of tracking, analyzing, and optimizing marketing efforts to drive success. Throughout the course, you will gain a solid understanding of search engine marketing (SEM) and search engine optimization (SEO), web analytics and tools, social media platforms and analytics, as [...]

How can businesses and investors help fill the $2 trillion gap needed for sustainable development? Simply put, by getting better at measuring and managing impacts on people and planet. Through this course, anyone can learn to improve their organization's practice of impact management, and how to align their ESG [...]

In this second course, you will dive deeper into the world of bookkeeping and focus on accounting for assets. If you are familiar with bookkeeping basics, such as double entry accounting, you are ready for this course. You will gain an understanding of common asset types, learn how [...]