Marketing Analytics

Welcome to the Introduction to Decision Science for Marketing course! This course will introduce the principles and methods of data analytics as they apply to marketing. You will learn how and why to use data and analytics to inform marketing decisions and strategies.

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through [...]

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, [...]

This course takes a deep dive into the statistical foundation upon which marketing analytics is built. The first part of this course will help you to thoroughly understand your dataset and what the data actually means. Then, it will go into sampling including how to ask specific questions about [...]

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed.

Les organisations, quelle que soit leur taille, sont inondées de données sur les choix des consommateurs. Mais cette abondance d'informations ne se traduit pas toujours en de meilleures décisions. Savoir interpréter les données est le défi à relever, et il est de plus en plus attendu que les professionnels [...]

Welcome to the "Generative AI's Applications in Marketing Analytics" short course, a journey into the innovative fusion of Generative AI and marketing analytics. Throughout this course, you'll embark on an exploration of how Generative AI can revolutionize marketing analytics, offering powerful tools to drive insights, predictions, and strategies. [...]