E.g., 2016-06-25
E.g., 2016-06-25
E.g., 2016-06-25
May 23rd 2016

Organizations large and small are inundated with data about consumer choices. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. This course gives you the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

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May 23rd 2016

Despite everyone's good intentions, hard work and solid ideas, too many projects end up creating unneeded, unusable, and unsellable products. But it doesn't have to be this way. Agile and design thinking offer a different--and effective--approach to product development, one that results in valuable solutions to meaningful problems. In this course, you’ll learn how to determine what's valuable to a user early in the process--to frontload value--by focusing your team on testable narratives about the user and creating a strong shared perspective.

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May 23rd 2016

Traditional development processes often lead to team frustration and poor results. Agile offers a different approach to managing the complexity of software development. This course focuses on the day-to-day jobs of running a software development program and how leading agile methodologies (Scrum, XP, kanban) can help you do them better.

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May 23rd 2016

Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy).

Average: 5.3 (4 votes)
May 16th 2016

Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. You'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution.

Average: 4.3 (3 votes)
May 16th 2016

Typically, clients and managers don't want to pay for design (or strategy) but want to rush toward results. Design sprints allow you to meet clients' desire for solutions--to develop sooner--and still adjust based on feedback. But not all sprints are alike. In this course, you’ll learn how to run situation-appropriate sprints, whether it's testing user motivation, interface usability, or solution fit, to avoid waste and deliver value.

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May 16th 2016

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.

Average: 8.1 (10 votes)
May 16th 2016

Projects are all around us. Virtually every organization runs projects, either formally or informally. We are engaged in projects at home and at work. Across settings, planning principles and execution methodologies can offer ways in which projects can be run more effectively and efficiently. Project management provides organizations (and individuals) with the language and the frameworks for scoping projects, sequencing activities, utilizing resources, and minimizing risks.

Average: 6 (3 votes)
May 16th 2016

Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors.

Average: 5.3 (3 votes)
May 9th 2016

In this course we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers.

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May 9th 2016

A unique and exciting introduction to the genre and craft of historical fiction, for curious students, aspiring authors--anyone with a passion for the past. Read classics of the genre, encounter bestselling writers of historical fiction, and discover your own historical archive while interacting with a global community of interested readers.

Average: 2.5 (2 votes)
May 9th 2016

When John F. Kennedy entered the presidential limousine at Love Field in Dallas, Texas on November 22, 1963, he began his ride into history. That journey continues even today and we call it the Kennedy legacy. This course will explore the Presidency, assassination, and lasting legacy of President John F. Kennedy. Students will learn how JFK’s life, administration, and tragic death have influenced the general public, the media, and each of the nine U.S. presidents who followed.

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May 9th 2016

This course will provide an overview of the process and tools used for design thinking, and examine their application in organizational situations.

Average: 9.3 (4 votes)
May 9th 2016

An introduction to physics in the context of everyday objects.

Average: 4.5 (11 votes)
May 9th 2016

This course provides an overview of Thomas Jefferson's work and perspectives presented by the University of Virginia in partnership with Thomas Jefferson’s Monticello. Together, UVA and Monticello are recognized internationally as a UNESCO World Heritage Site.

Average: 8 (1 vote)
May 9th 2016

This is a survey of modern history from a global perspective. Part Two begins early in the twentieth century, as older ways of doing things and habits of thought give way. What follows is an era of cataclysmic struggles over what ideas and institutions will take their place.

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May 9th 2016

Tibetan Buddhist Meditation and the Modern World explores the immense variety of meditation practices past and present. We present their histories, their philosophical underpinnings, their transformations in the modern global world, and we give you a chance to reflect upon meditation practices through secular contemplations designed just for this course.

Average: 7 (4 votes)
May 9th 2016

This is a survey of modern history from a global perspective. Part One begins with the political and economic revolutions of the late 1700s and tracks the transformation of the world during the 1800s. Part One concludes as these bewildering changes seem to be running beyond the capacity of older institutions to handle them. Throughout the course we try to grasp what is happening and ask: Why? And the answers often turn on very human choices.

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May 9th 2016

This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.

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May 9th 2016

This course introduces class participants to the political significance and societal consequences of challenges facing U.S. and international policymakers. It is designed to help participants develop skills to analyze policy proposals and advocate for their preferred options for issues on the public policy agenda ahead.

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