Candy Lee

Candy Lee is a professor at Northwestern University at Medill, teaching in journalism and in integrated marketing communications. Her specialties include sports marketing, content strategy, innovation and leadership. Candy Lee earned her undergraduate degree at Harvard University and her doctorate at The University of Pennsylvania and she also holds a masters in teaching. She co-created Northwestern’s online specialization in content strategy, consisting of several MOOCs (Massive Open Online Courses). She is also part of the oversight team for Medill’s sports media and marketing initiative. Previously she was vice president of marketing at The Washington Post, overseeing multiple functions, from marketing to research, and originating innovative programs. She developed PostMasterClass, a series of online courses full of dynamic interaction created with experts from The Washington Post newsroom. Prior to joining The Washington Post, Lee was president of ULS Loyalty Services, the sister company of United Airlines. Lee oversaw a range of businesses that included united.com; the Mileage Plus credit card group; Mileage Plus program and its partners; media on planes and other business arenas. Just prior to United Airlines, Lee was managing director at iFormation Group, formed by Goldman Sachs, Boston Consulting Group and General Atlantic Partners. During her long career in publishing, she was president of Troll Communications, a leader in K-12 education, and publisher of Harlequin Enterprises, an international publisher in 100 countries. She has worked in many countries in publishing and retail. Lee also teaches graduate students in the Masters of Product Design and Development Management Program at the Segal Design Institute. She is involved in organizations across the Northwestern campus, including the board governing The Daily Northwestern. She is on several cross-disciplinary committees. Lee is a frequent guest speaker at association conferences and executive education workshops.

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Sports Marketing (Coursera)

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. [...]

Content Strategy for Professionals: Managing Content (Coursera)

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” [...]

Content Strategy for Professionals: Ensuring Your Content's Impact (Coursera)

In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these [...]

Leadership Communication for Maximum Impact: Storytelling (Coursera)

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is [...]

Content Strategy for Professionals: Expanding Your Content's Impact and Reach (Coursera)

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, [...]

Content Strategy for Professionals: Engaging Audiences (Coursera)

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is [...]