Content Strategy for Professionals: Expanding Your Content's Impact and Reach (Coursera)

You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification.

In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience.

Guest lecturers in this course include:

-- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)

-- Emily Withrow, Assistant Professor, Medill, Northwestern

Course 3 of 5 in the Content Strategy for Professionals Specialization.

Syllabus

WEEK 1

Utilizing Content Trends

Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence.

WEEK 2

Social Networks and Digital Media

Module 2 shows you how to engage with multi-channel digital communities across all social media.

WEEK 3

Interactivity and Gamification

Module 3 is all about enhancing your content with new interactivity tools and gamification.