Pricing Strategy

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Marketing - Delivering the Value Proposition (edX)

Examine the process of branding and its relationship to value creation. In today’s world consumers are constantly flooded by marketing efforts in every aspect of their lives. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time. [...]

How to Create a Profitable Pricing Strategy (FutureLearn)

Learn how to create a profitable pricing strategy for your business with entrepreneur Ken Burke. Decipher how to develop a successful positioning and pricing strategy. This three-week course will teach you the ins and outs of developing a pricing strategy, what your target market is and how you can [...]

Manage Your Prices: an Introduction to Pricing Strategy and Revenue Management (FutureLearn)

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 Manage Your Prices: an Introduction to Pricing Strategy and Revenue Management (FutureLearn)
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Learn to use pricing strategies to increase your firm’s revenue, and set the right price for the right person at the right time. How do airlines, hotels, resorts and other organisations manage their prices? Why are these prices apparently unrelated to costs and different for each consumer? And what [...]

Online Business: Pricing for Success (FutureLearn)

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Online Business: Pricing for Success (FutureLearn)
Free Course
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Discover why pricing is key to the success of your startup, with one of four courses in the Online Business Success program. Do you ever hear people say “I have a lot of interest in my business and I am working hard, but I am not making any money”? [...]