Nelson Yoshida

Prof. Nelson D Yoshida is Ph.D. (Business Administration) from University of São Paulo (USP). Graduated in Electrical Engineering from the Universidade de Campinas (UNICAMP). Executive MBA from Fundação Instituto de Administração - FIA. Course for Board Members from the Brazilian Institute of Corporate Governance - IBGC. Consultant, professor and researcher in the areas of strategy, future studies and foresight methodologies to support strategic decision making. He has developed projects in areas such as technological foresight, the future of cities, strategic planning. In addition to his teaching, consulting and researching activities, he has worked for 16 years in the telecommunications industry, in different areas as network operations, business support systems, commercial, marketing, and strategic planning. He's had an executive role in the commercial, marketing, and planning areas. He's been through three M&A experiences, two for the sell-side, one for the buy-side; he also experienced a major mobile start-up. He's been teaching at FIA Business School for the Executive MBA, and the International MBA. His special interest areas are in complex challenges, foresight, strategy and business model analysis, evaluation and creation. In the education area, he is especially interested in the active learning methodologies.

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Sales & Marketing Alignment (Coursera)

This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. As we discussed in Course 1 – Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions. [...]

Strategic Sales Management Final Project (Coursera)

Welcome to Course 5 – Strategic Sales Management Final Project. In this course, you’ll develop the final project of the specialization, which is an application of the whole set of concepts, models, frameworks, tools, and techniques discussed and practiced through the four previous courses. A business case provides the [...]

Models & Frameworks to Support Sales Planning (Coursera)

In this course, you’ll go through a conceptual approach to selling models and frameworks. As a primary learning outcome of this course, we emphasize the improvement in the analytical competencies and skills to develop sales planning and management. And the learning process goes through the application of the models [...]

Sales Strategy (Coursera)

This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that [...]

Effective Sales - An Overview (Coursera)

This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. Concepts discussed in this specialization aim to support [...]

Budgeting essentials and development (Coursera)

In this course, learners will have a deeper understanding of the budgeting process, its challenges, common issues, and approaches to mitigate the problems and improve the learning curve of budget planning. It is integrative by emphasizing the transition between the corporate strategy and the budget. It is practical by [...]