David Wheeler

 

 


 

David is the Director of Media Sandbox at Michigan State University. After graduating with Honors from The London Film School in the UK, he was brought to Los Angeles by CBS where he worked in Broadcast Journalism, Film, Television and TV Commercials as a writer, director and cinematographer. He directed his first video game, the 11th Hour in 1995 and has since made many video games and interactive movies including the ground breaking Tender Loving Care with the great British actor John Hurt. David was the Content Director for game publisher Vivendi/Universal and Senior Creative Director at Electronic Arts. He has founded/co-founded Terra Nova Productions in Hollywood, Aftermath Media in Ashland, Oregon and Digital Circus in Vancouver, Canada. In 2012 he formed his 4th media company, Here And Now Transmedia, in Los Angeles. David came to Michigan State University to head up Media Sandbox in November, 2013.




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Dec 5th 2016

Just like when building a house the foundation for your business provides the framework for success. A business built on weak structure will struggle to succeed. We'll address some of the most pressing issues that you as a business owner must face while constructing the proper framework for your business.

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Dec 5th 2016

In this project-centered course*, you will design a series bible and write a complete pilot episode for your own unique television or web series, be it drama or comedy or something in between. You’ll learn to break down the creative process into components, and you’ll discover a structured process that allows you to produce a polished and pitch-ready script in just a few weeks. Completing this project will increase your confidence in your ideas and abilities, and you’ll feel prepared to pitch your first script and get started on your next.

Average: 3.2 (6 votes)
Dec 5th 2016

Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.

Average: 9.3 (3 votes)
Dec 5th 2016

This course is the first in a series on starting a business. Though new venture creation is the focus of the specialization, this course is important for everyone. It provides learners with insights to reframe their thinking in order to maximize their chances for success. Whether success is defined by the performance of their own venture, or by their performance within someone else’s venture. The course is as much, if not more about fulfilling one's potential as it is about one starting a business.

Average: 5 (11 votes)
Dec 5th 2016

According to Steven Blank a business startup, or any new venture startup is essentially a proto-type. Thus the startup process essentially becomes a learning process to refine that business proto-type into a scalable, replicable finished 'product'.

Average: 7 (2 votes)