As generative AI disrupts every business and industry, the product manager’s role is also constantly transforming. This course enables product managers to expand their skill sets and give them an edge in their careers by leveraging AI. For example, an AI product manager must understand generative AI tools and models, ethical considerations, and their practical application over and above product management skills.
Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.
This course demonstrates how you can use generative AI tools, frameworks, and platforms to significantly increase or “supercharge” your overall product management effectiveness. You will learn to harness the power of Generative AI to improve your ability to ideate, design, develop, launch, and deliver products that are a customer’s delight while keeping ethical considerations in mind.
Throughout this course, you will apply the concepts learned in hands-on labs and a final project. You will use Generative AI tools and models like ChatGPT, DALL-E, Gemini, CoPilot, etc.
Enroll now and be part of that niche group of AI-enabled product managers!
This course is part of the following programs:
What you'll learn
- Explain the fundamental concepts and benefits of using Generative AI in product management
- Demonstrate proficiency in using different generative AI tools, such as ChatGPT, Gemini, Copilot, and DALL-E, for product management
- Analyze the ethical considerations when using generative AI to conceive, plan, and launch products
- Apply generative AI techniques to improve performance across the product lifecycle
Syllabus
Product Management and Generative AI
In this module, you’ll learn how generative AI is enhancing the product management and product lifecycle and helping organizations get a competitive advantage. You’ll get familiar with the different tasks a product manager must perform when leveraging generative AI for product management. Further, you’ll get familiar with the process of integrating generative AI into the organization and the associated challenges and tips to be successful. In addition, you’ll explore a generative AI tool. You’ll leverage generative AI to streamline tasks, generate ideas, enhance communication, and improve customer experiences. You’ll also learn about the risks when using generative AI.
Harnessing the Power of Generative AI
In this module, you will learn the necessary skills to utilize generative AI tools for product management effectively. You’ll also learn about the considerations you need to consider when using generative AI in industries and assessing organizational readiness. In addition, you will explore future trends in generative AI and experience three popular AI tools used by product managers. You will also become familiar with biases and ethical dilemmas you may face when using generative AI.
Guided Project, Final Assessment, and Course Wrap-up
In this module, you will complete a guided final project where you will use different generative AI tools to perform various product management activities. In addition, you will attempt a final graded exam designed to evaluate your understanding of the different concepts and applications of generative AI in the product management lifecycle and the product lifecycle.
