Advanced Digital Transformation (Part 1) (Coursera)

Advanced Digital Transformation (Part 1) (Coursera)

This course offers an advanced introduction to digital transformation and the emerging trends shaping organizations and our lives. This course helps students, managers, and executives understand how technology can be leveraged as a competitive advantage in contemporary times. Further, students will learn how to organize successfully by leveraging advancements in computing technologies that enhance visualizations, connectivity, and intelligence.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Students may use the course to learn how purpose acts as a force to develop and design digital products, manage production, and realize value. The course outlines instrumental purpose as such a guiding force, explains the nature of the force, and the way it should be managed.
This course is part of the Advanced Digital Transformation Specialization.

What you'll learn

  • Summarize the basics of digital transformation
  • Describe the instrumental purpose that guides successful digital transformations within organizations
  • Explain the models employed by organizations for leveraging digital technologies for maximum impact
  • Understand what firms are doing to realize superior performance, by mastering the instrumental purpose of digital transformation

Syllabus

Week 1: Digital Transformation: An Introduction
In this module, you will learn about a transformative paradox. The lectures of the week discuss the potential of digital transformation, outlining how it is leading to the transformation of individual lives and societies. Students may gain insights into the fundamentals describing how digital technologies are transforming education, healthcare, commerce, and operations. Finally, the week’s lectures indicate that while digital transformation has ushered in an era of prosperity, it has raised many challenges as well.

Week 2: Scientific Approach to Digital Transformation
In this module, you will learn about the ways (lenses) to conceptualize digital transformation in any organization as well as the key concepts associated with these ways (lenses) of digital transformation. Additionally, you will also become familiar with the notion of hypotheses and how these may be used to master digital transformation. You will be introduced to the broader drive that makes digital transformations succeed–Purpose. Further, you will learn about three types of purpose–instrumental, operational, and existential–that help answer crucial questions regarding digital transformation. These three types of purposes form the topic for this and the other two courses in this digital transformation series.

Week 3: Digitally Transforming Organizations
In this module, you will learn about models of organizational performance. After comparing the economics and strategic models of organizational performance, the module will underline a capabilities-based approach to mastering the instrumental purpose of digital transformation. You will learn how to think about this instrumental purpose of digital transformation. The lectures will discuss the views on digital capabilities and how these are transforming organizations.

Week 4: Mastering the Instrumental Purpose
In this module, you will learn how leveraging digital technologies has impacted the overall performance of organizations. For instance, you will understand how the different capabilities enhance an organization’s performance. The week will also explain the capability performance hypotheses that managers should think about when creating the instrumental purpose for digital transformation. The lectures will discuss various related notions, such as the hierarchy of capabilities and the role of context. These represent the key aspects of the capability performance hypotheses. The lectures will also formalize the notions of the Digital Capability Conversion Factor and Organizational Capability Performance Factor. These will help an individual learn about the key elements necessary for successful digital transformation in any organization.

Peer Review Assignment
This Peer-Review Assignment aims to help you reflect upon the core concepts covered in the Advanced Advanced Digital Transformation (Part 1) course

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Build AI Apps with ChatGPT, Dall-E, and GPT-4 (Coursera) Coursera
Scrimba

Build AI Apps with ChatGPT, Dall-E, and GPT-4 (Coursera)

By the end of this course, you'll know how to use the OpenAI API to add mind-blowing AI features to your apps. You will learn how to use the Dall-E, GPT-4, and ChatGPT APIs, and get the expertise to fine-tune a model with your own data. In the first project, MoviePitch, you will get a primer on the OpenAI API and harness the power of artificial intelligence to generate ideas and images.

Oct 5th 2026
3 Weeks
Artificial Intelligence in Marketing (Coursera) Coursera
University of Virginia

Artificial Intelligence in Marketing (Coursera)

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing.

Sep 28th 2026
4 Weeks
Ethical Issues in Data Science (Coursera) Coursera
University of Colorado Boulder

Ethical Issues in Data Science (Coursera)

Computing applications involving large amounts of data – the domain of data science – impact the lives of most people in the U.S. and the world. These impacts include recommendations made to us by internet-based systems, information that is available about us online, techniques that are used for security and surveillance, data that is used in health care, and many more. In many cases, they are affected by techniques in artificial intelligence and machine learning.

Sep 28th 2026
5-12 Weeks
Planificación y gestión estratégica para Pymes (Coursera) Coursera
Pontificia Universidad Católica de Chile

Planificación y gestión estratégica para Pymes (Coursera)

Este curso fue diseñado para apoyar a empresarios de distintas regiones y países, a que logren desarrollar e implementar estrategias adecuadas que les permitan alcanzar sus objetivos y cumplir su misión. El curso permite profundizar sobre el proceso de formulación de una estrategia, entregando conceptos y algunas herramientas para crear y capturar valor con una estrategia empresarial exitosa

Sep 28th 2026
5-12 Weeks
AI for Efficient Programming: Harnessing the Power of LLMs (Coursera) Coursera
Fred Hutchinson Cancer Center

AI for Efficient Programming: Harnessing the Power of LLMs (Coursera)

This course on Artificial Intelligence (AI) for software development explores the use of AI large language models such as ChatGPT, Bard, and others and their potential benefits and challenges. Through examples and hands-on activities, you will develop an understanding of the ways in which AI can speed up software development tasks and free up time for more creative and strategic work.

Oct 5th 2026
4 Weeks
AI Materials (Coursera) Coursera
Korea Advanced Institute of Science and Technology - KAIST

AI Materials (Coursera)

Learn about the materials that have advanced the performance of artificial intelligence, and the machine learning models that could help accelerate the design and development of novel materials. This course defines artificial intelligence (AI) as a machine to which some or all of the functions of the human brain have been delegated. It highlights the need, and explains in an easy-to-understand way how machine learning from artificial intelligence can dramatically accelerate the development of new materials.

Oct 5th 2026
5-12 Weeks
El Abogado del Futuro: Legaltech y la Transformación Digital del Derecho (Coursera) Coursera
Universidad Austral

El Abogado del Futuro: Legaltech y la Transformación Digital del Derecho (Coursera)

La revolución digital cambió nuestra manera de comunicarnos, de comerciar y de relacionarnos. Ahora, está llegando al mundo del derecho. Este programa te ofrecerá una visión amplia de las principales tendencias que están afectando a la industria legal: - El nacimiento del mercado de legaltech y la aplicación de tecnología en el derecho. - El rol de la inteligencia artificial en la automatización del trabajo de los abogados. - La tecnología de blockchain y su impacto en la forma en que firmamos y ejecutamos contratos. - Las iniciativas para asegurar el acceso a la justicia a través de cortes virtuales y jueces robot.

Oct 5th 2026
5-12 Weeks
Business Implications of AI: Full course (Coursera) Coursera
EIT Digital

Business Implications of AI: Full course (Coursera)

In this course you will learn what Artificial Intelligence is, from a leaders point of view. How shall we, as leaders, understand it from a corporate strategy point of view? What is it and how can it be used? What are the crucial strategic decisions we have to make, and how to make them? What consequences can we expect if we decide on doing AI-projects and what kind of competences do we need? Where shall we start, and what could be a good second as well as third step? What implications for the organization can we expect? These are the questions answered in this course.

Oct 5th 2026
4 Weeks
Impact from digital transformation: A Nano course (Coursera) Coursera
EIT Digital

Impact from digital transformation: A Nano course (Coursera)

You believe that a lot of industries will fundamentally change due to digital power the upcoming 5 to 10 years? You believe that what often today have been called "disruption" might happen to an industry of your specific interest? You believe in the value of becoming able to predict how that kind of change will evolve in order to do digital transformation and thereby avoid ending up with big problems in the future? Then this course is for you.

Sep 28th 2026
4 Weeks
Art and the Digital Transformation (Coursera) Coursera
Copenhagen Business School

Art and the Digital Transformation (Coursera)

More than two decades into the new millennium, it is difficult to envision a future in which digital technologies do not play a significant role. Digital technologies frequently make a lot of promises. However, in recent years, we have seen an increasing number of artists address fundamental issues of the Digital Transformation, such as surveillance, lack of representation, and digital illiteracy. Artists have demonstrated that, while digital technologies have the potential to support processes leading to greater equality, they are frequently viewed as perpetuating and even exacerbating inequalities.

Oct 5th 2026
5-12 Weeks