Digital Marketing Strategy

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Digital Marketing Analytics (Coursera)

Welcome to the Digital Marketing Analytics course! We live in an era of digital technology and most marketing activities are shifting to digital platforms. It is indispensable for businesses to proactively take action on their websites, social media, blogs, and other digital platforms and to carefully examine the intent [...]

Think Outside the Inbox: Email Marketing (Coursera)

Apr 29th 2024
Think Outside the Inbox: Email Marketing (Coursera)
Course Auditing
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Effort
Languages
Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an [...]

Sensing Consumer Insights (Coursera)

In this course we will focus on the measurement of the effectiveness of a digital marketing strategy through the use of marketing analytics. The final course will also cover performance measurement in digital channels, content and site management in relation to consumer experiences.

Reimagining Consumer Experience (Coursera)

In this course, you will focus on the implementation and practice of a connected digital marketing strategy. By the end of this course, you will have developed your understanding of key topics such as: Marketing automation and conflict in online communities, the sales funnel, search engine marketing and management, [...]

Reshaping Consumer Search (Coursera)

In this course, you will focus on reshaping digital consumer search. In particular, you will gain an understanding of digital marketing strategy planning and development. By the end of this course, you will have developed your understanding of key topics such as; the importance of a digital marketing strategy, [...]

Digital Marketing for E-commerce (Coursera)

Apr 29th 2024
Digital Marketing for E-commerce (Coursera)
Course Auditing
Categories
Effort
Languages
El curso de Digital Marketing for E-commerce te permitirá conocer las claves principales para desarrollar una estrategia de marketing digital aplicada a tu proyecto online. De esta forma podrás generar mayor visibilidad a tu propuesta y conseguir mejores resultados. El objetivo del curso es brindarte las nociones básicas para [...]

Digital Media and Marketing Strategies (Coursera)

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this [...]

Foundations of Digital Consumer Search and Marketing (Coursera)

This course will develop your understanding of the fundamentals of digital marketing and how it transformed the marketing landscape. By the end of this course, you will have developed your understanding of key topics such as: the fundamentals of content marketing, digital consumer engagement, journey mapping, lifecycle and [...]

Estrategias digitales y experiencias innovadoras para el turismo (edX)

Aprender a diseñar servicios y experiencias a través de modelos de negocio innovadores comprendiendo los nuevos hábitos de consumo de los usuarios a partir de la nueva normalidad en la industria del turismo. A través de herramientas y metodologías (value proposition canvas, service design, customer experience, customer journey map, [...]

Fundamentals of Digital Marketing (edX)

Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy. In this business and management certificate course focused on the foundations of digital marketing, you will gain an understanding of how [...]