Digital Advertising

Welcome to the Digital Marketing Analytics course! We live in an era of digital technology and most marketing activities are shifting to digital platforms. It is indispensable for businesses to proactively take action on their websites, social media, blogs, and other digital platforms and to carefully examine the intent [...]

Al final de este proyecto, usted habrá aprendido a comercializar y anunciar su su evento para recaudar fondos usando Canva tanto de manera digital, como local. Usted creará un post para Facebook, un poster y un flyer usando Canva. Crearemos diseños desde cero y modificaremos plantillas para crear [...]

Este curso é uma preparação para você se tornar especialista no Gerenciador de Anúncios do Facebook. Aprenda a estruturar campanhas no Gerenciador de Anúncios, selecionando os objetivos do anúncio, o público-alvo, o orçamento e o posicionamento que atendam às suas metas específicas. Aprenda a criar e gerenciar anúncios no [...]

This course is targeted towards digital marketers, advertising professionals, business owners, marketing students, freelancers, and third-party businesses seeking a comprehensive understanding of retail media and digital advertising. As online shopping has grown in popularity with consumers, retail media has become more popular with brands. The term retail media refers [...]

Learn the essential knowledge, skills, tactics, and strategies for effective free and paid Facebook marketing. Create effective free and paid Facebook marketing that engages your audience. Facebook, with over 2.1 billion users worldwide, provides enormous marketing opportunities for businesses. It can help build relationships, attract new customers, and generate [...]

Learn how Instagram works and how to create great content that the algorithm rewards. Create great content for Instagram that gets engagement and results. This is part 1 of a 4 part series which will teach you how to rapidly scale your followers, maximise engagement and generate income through [...]

Conheça os fundamentos da publicidade digital e explore os tipos, formatos e métricas que a sustentam. Em que é que a publicidade digital é diferente da publicidade tradicional? Que tipos e formatos são mais eficazes? Quais as métricas usadas para medir a sua eficácia e o seu preço? Vivemos [...]

Email lists are the core of any Business. If you're not capturing emails for your Business, then you're missing out on a lot of potential marketing and relationship building opportunities with your customers. Creating a landing page is a great way to start capturing emails.