Hilary Collins

Learn how supply chains work in the digital era, and how you can make them more effective and efficient. Goods and services reach end users through increasingly intricate channels, involving people and processes all over the world, supported by advancing technology. Understanding the key relationships in these supply chains [...]

Explore how and why market segmentation can be used to improve customer satisfaction and business performance. Marketing is all about putting the customer at the centre of the business. But what exactly does that mean today? And what challenges do marketers face in satisfying ever more demanding customers in [...]

Uncover new perspectives on the role and behaviour of your customers. No matter how sophisticated your marketing is, if it doesn’t result in attracting customers, then your business is set to fail. This free online course applies fresh thinking to how marketing and selling activities combine to create customers [...]

Gain a practical grounding in communication to boost your personal effectiveness, save you time and reduce your stress levels. Faced with a daily deluge of information, we have never had greater need of clear communication skills. This online course offers you a practical grounding in using a range of [...]

Explore the intriguing world of film production and find out about the complexities of development, distribution and finance. Find out how movies are funded, made and marketed. Making a film is a creative exploit, but just like any other business, the aim is also to make money. This online [...]