E.g., Tuesday, September 2, 2014
E.g., Tuesday, September 2, 2014
E.g., Tuesday, September 2, 2014
Self Paced Course - Start anytime

How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read? Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy.

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Self Paced Course - Start anytime

Do you want to develop tradeable knowledge and strategic thinking to advance or change your career? Do you want to improve your business bottom line? Do you need to do your own marketing? Whatever your reason, this course is designed to take your services marketing knowledge to the next level.

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Self Paced Course - Start anytime

Don’t rely on traditional command-and-control management methods to increase your sales reps’ performances. Learn the elements of sales coaching and help your reps change their perspective. This course will teach you how to gain reps’ trust, strategize before you sell and create a culture of excellence in your sales organization.

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