Digital Economy

Decent work is thecritical engine of sustainable development. This course explores the United Nations' Sustainable Development Goals and mechanisms for developing decent and sustainable work. The United Nations' Sustainable Development 2030 Agenda gives us the opportunity to change and improve the lives of millions of people. These widespread efforts [...]

Strategies for driving business success in the new digital economy. Want to be the leader with the winning business strategy for the digital future? Ambitious digital-driven startups are creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are [...]

Learn how supply chains work in the digital era, and how you can make them more effective and efficient. Goods and services reach end users through increasingly intricate channels, involving people and processes all over the world, supported by advancing technology. Understanding the key relationships in these supply chains [...]

Learn how to develop a funding strategy for your business; explore different types of finance and learn when, and how, to use them. Every business needs cash to grow and develop. Some businesses are able to find enough cash from their own operations to take advantage of growth opportunities. [...]

Explore how and why market segmentation can be used to improve customer satisfaction and business performance. Marketing is all about putting the customer at the centre of the business. But what exactly does that mean today? And what challenges do marketers face in satisfying ever more demanding customers in [...]

Uncover new perspectives on the role and behaviour of your customers. No matter how sophisticated your marketing is, if it doesn’t result in attracting customers, then your business is set to fail. This free online course applies fresh thinking to how marketing and selling activities combine to create customers [...]

Business models look very different in the digital economy than they did in the past. If your business hasn’t changed its approach to how it does business, sign up to this free online course and learn how to build the most appropriate business model.

MOOC en español para enseñar aspectos legales de la economía digital y aprender cómo se puede cambiar el modo en el que se hacen los negocios. El objetivo del programa es realizar una introducción a los temas legales que regulan y tienen efectos sobre la economía digital.