Attract and Engage Customers with Digital Marketing (Coursera)
Discover how to effectively attract and engage customers through the power of digital marketing. This course delves into essential techniques such as search engine optimization (SEO), search engine marketing (SEM), and display advertising, providing you with the tools needed to navigate the complex landscape of online consumer attraction and retention. Whether you're new to digital marketing or looking to refine your existing skills, this course will guide you through the stages of the marketing funnel and equip you with strategies to move customers from awareness to action.