The Market Research Specialisation focuses on the essentials of research and the research process. This Specialisation will teach you how to use qualitative and quantitative research methods, how to develop and manage a questionnaire development strategy, how to develop measurements, how to collect data and how to analyze and present them.
Once you have completed this Specialisation, you will have a good understanding of market research including:
Essentials of market research
Components of research proposal
Research process
Development of research instruments
Sampling approaches
Data analysis and interpretation
Research report
This Specialisation is aimed at market research analysts, social media strategists, marketing managers, product managers and market researchers who wish to enhance their knowledge with the essentials of market research, the research process and the research proposal. The Specialisation will assist learners in familiarising with the fundamentals of market research, methodological approaches, data collection and analysis and a good understanding of the stages of the research process.
Coursera
Dive into the world of Research Methodologies with this in-depth online course offered by Coursera. Whether you're a student, researcher, or professional, this course will equip you with essential knowledge on qualitative and quantitative approaches, sampling techniques, and data collection methods. Start your journey to becoming a skilled researcher today!
Coursera
Dive into the world of research with 'Research Instruments and Research Hypotheses' on Coursera. This course will equip you with essential tools for developing reliable and valid research instruments and formulating strong hypotheses. From crafting questionnaires to understanding scales of measurement, this course is perfect for researchers, students, and professionals aiming to improve their research capabilities.
Coursera
Embark on a journey into the world of data analysis with our expert-led course. From data preparation and description to mastering both quantitative and qualitative analysis techniques, this course is designed for those eager to unlock the power of data interpretation. Perfect for beginners and professionals alike, gain valuable skills in understanding and utilizing data effectively.
Coursera
Dive into the world of market research with our beginner-friendly course. From understanding its nature and importance to mastering the research process and creating effective proposals, this course covers all the basics you need to start your journey in market analysis. Explore key concepts like problem formulation, ethics, and more to build a strong foundation.