Esports Specialization

The Esports Management Specialization prepares students to turn a passion for gaming into a viable career. According to a market report by Newzoo, global esports revenues have reached $906 million in 2018, a year-on-year growth of +38%. Speak knowledgeably about the history, community, and business of esports with future employers and other stakeholders in the industry. Individuals aspiring to launch or already beginning their career in the business of esports. This program suits game developers, finance professionals, community managers, marketers, and project managers. Overview of esports will introduce learners to the roles and influences that game developers have in the industry. Learners get a glimpse into the structures of an organization and how it builds a brand. Learners will also be informed of the jobs available in esports and where to get started in order to be involved.
WHAT YOU WILL LEARN
Examine relationships in the esports communities and understand how their different roles affect each other.
Explore esports from behind the scenes and learn what it means to be involved in esports.
Learn the structures of what an esports organizations might look like and build the groundwork for an understanding of the esports industry.
Understand the roles and influences that game developers have in the industry.

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Esports Management Capstone Project (Coursera)

We will analyze the pros and cons of creating a single or multiple Esport organization and recommend an effective branding strategy for a hypothetical Esport organization based on current Esport branding considerations. You will develop a plan for recruiting funding resources for a hypothetical Esports organization and choose an [...]
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Collegiate Esports and Career Planning (Coursera)

This course will be covering hot topics in the Esports industry. With Esports exploding in popularity over the last ten years, there are a lot of issues to discuss. We will also be talking about collegiate Esports and career planning in order to understand all the different avenues and [...]
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Esports Teams and Professional Players (Coursera)

This course will be focusing on the competitive Esport team and individual professional players. Whether you are playing on a team or competing as an individual, you will find that being a professional Esports player is more complex and nuanced than most people realize.
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Game Developers and Esports Organizations (Coursera)

Before you can have an Esport, you must have a video game to play and a game developer to design it. This course is dedicated to discussing game developers and their relationship with their respective Esport. The content will help you recognize the qualities a video game must have [...]
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