Lars E Olsson

Innovations start with ideas. Knowledge of how to create, develop, and select ideas that lead to successful innovations are therefore essential. This course will give you a review of idea management practices, and teaches you how to manage the generation, refinement, and assessment of ideas for both product and [...]

Ultimately, the customer is the sole judge of the quality of an organizations’ offer and is the actor that, in one way or another, pays for it. Due to this, the customer experience is important and a point of departure for marketing and organizational development. Understanding Customer Experience is [...]