What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will [...]
Innovations start with ideas. Knowledge of how to create, develop, and select ideas that lead to successful innovations are therefore essential. This course will give you a review of idea management practices, and teaches you how to manage the generation, refinement, and assessment of ideas for both product and [...]
