Hilary Collins

 

 


 

Hilary is a strategic design academic with research interests in the economic and cultural role of the creative industries. She teaches OU courses in Strategy and Design Thinking




Customize your search:

E.g., 2017-04-08
E.g., 2017-04-08
E.g., 2017-04-08
Apr 3rd 2017

Gain a practical grounding in communication to boost your personal effectiveness, save you time and reduce your stress levels. Faced with a daily deluge of information, we have never had greater need of clear communication skills. This free course offers you a practical grounding in using a range of communication media, which will boost your personal effectiveness, save you time and reduce your stress levels.

Average: 5.3 (8 votes)
Apr 3rd 2017

Uncover new perspectives on the role and behaviour of your customers. No matter how sophisticated your marketing is, if it doesn’t result in attracting customers, then your business is set to fail. This free online course applies fresh thinking to how marketing and selling activities combine to create customers who keep coming back.

Average: 1 (2 votes)
Feb 20th 2017

Explore how and why market segmentation can be used to improve business performance. Marketing is all about putting the customer at the centre of the business. But what exactly does that mean for today’s organisations, and what challenges do marketers face in satisfying ever more demanding customers in the age of digital disruption? In this free online course, you look at the challenges marketers are facing today and how they can gain a competitive advantage by using the vast amount of customer data available to segment, target and personalise products for their customers.

No votes yet
Nov 21st 2016

Learn how to manage supply chains effectively in the digital era. The goods and services that customers depend on each day don’t just appear out of the blue. They reach end users through increasingly intricate channels, involving people and processes all over the world and supported by continually advancing technology.

No votes yet
Oct 17th 2016

Explore the intriguing world of film production and find out about the complexities of development, distribution and finance. Making a film is a creative exploit, but just like any other business, the aim is also to make money. The Business of Film has been created by The Open University, in association with Pinewood Studios – the leading provider of studio services to the global screen-based industries.

Average: 7.7 (3 votes)