Cesar Rodrigues

Cesar Rodrigues is Brazilian and has 30 years of experience in the healthcare business, having worked at multinational companies in local and global executive positions. Sales & Marketing are his primary areas of expertise in a wide range of healthcare segments. Cesar holds a post-graduate degree in marketing from Getúlio Vargas Foundation (Sao Paulo, Brazil) and is a professor of the International MBA at FIA - Institute of Administration Foundation of São Paulo, and of Post-Graduation at the Oswaldo Cruz University. He is the author of numerous articles and white papers, among which “The Role of the Front-line Manager: Is the Current Approach the Best?” and “Front-line Managers: Solutions Now for Never-Ending Problems.” Cesar Rodrigues is the Managing Partner of Promktg - Excellence in Marketing, a consultancy founded by him, whose mission is "to develop extraordinary sales & marketing professionals in the healthcare market." He lived and worked in the United States, Panama, and Mexico and now lives in São Paulo, Brazil, with his wife, Elaine. They often visit their daughter Julia, who is studying at the Hofstra University in New York.

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Sales & Marketing Alignment (Coursera)

This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. As we discussed in Course 1 – Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions. [...]

Models & Frameworks to Support Sales Planning (Coursera)

In this course, you’ll go through a conceptual approach to selling models and frameworks. As a primary learning outcome of this course, we emphasize the improvement in the analytical competencies and skills to develop sales planning and management. And the learning process goes through the application of the models [...]

Effective Sales - An Overview (Coursera)

This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. Concepts discussed in this specialization aim to support [...]