Athanasia Lampraki

Dr. Athanasia Lampraki specializes in Entrepreneurship and Innovation. She holds a PhD in Strategy and Innovation from the University of Bath, UK. Her research focuses on the management and economics of science. She contributes to the literature on organizational learning, employee mobility and knowledge transfer. Her work has been presented at International Conferences including the Academy of Management Conference.

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Introduction to Market Research (Coursera)

This course concentrates on the foundations of market research. You will be introduced to the essentials and nature of market research, the research process and the importance of a research proposal. Focus will be devoted to problem formulation, problem solving, research questions and research objectives. The course will be [...]

Analysis and Interpretation of Data (Coursera)

This course focuses on the analysis and interpretation of data. The focus will be placed on data preparation and description and quantitative and qualitative data analysis. The course commences with a discussion of data preparation, scale internal consistency, appropriate data analysis and the Pearson correlation. [...]

Research Instruments and Research Hypotheses (Coursera)

This course concentrates on the design and development of different research instruments. In this vein, the focus will be placed on the development of an instrument design strategy, scales of measurement and the components of the research report. The course begins by looking at the questionnaire development process with [...]

Research Methodologies (Coursera)

This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action [...]