According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on the rise, a person’s continuing employability and career success are increasingly defined by his or her mastery of individual career development and the ability to effectively "manage oneself" (P. Drucker). In this course, you will learn how to think strategically and professionally about your career self-management. Through this course you'll develop an objective, external view of your marketable skills as a solid foundation for building a strong career brand.
In particular, you'll be able to:
- explain why developing a protean and boundaryless career perspective based on transferable (portable) skills is advantageous for continuing employability and career growth;
- design your portable skills portfolio, identify and examine critically important competencies underpinning your transferable skills, and analyze your career self-management competency gaps;
- increase self-awareness, pinpoint your career goals, and envision your future work self;
- recognize the central role of self-management for developing transferable, marketable, skills and create a customized self-management information system (Career Development Lab) for ongoing personal development and professional growth;
- conduct a thorough, competency-based job analysis in your area of interest and examine practices of evidence-based, data-driven competitive employee selection;
-implement your newly developed skills for crafting effective selection criteria statements and refining your job applications.
Strategic Career Self-Management is course 1 of 4 in the Career Brand Management Specialisation.
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
Week 1: Getting Started
Week 2: Understanding careers and career skills
Week 3: Crafting career self-strategy
Week 4: How to be competitive on the job market
Week 5: Putting career self-management to work
Week 6: Course review