Master the tools of predictive analytics in this statistics based analytics course.
Decision makers often struggle with questions such as: What should be the right price for a product? Which customer is likely to default in his/her loan repayment? Which products should be recommended to an existing customer? Finding right answers to these questions can be challenging yet rewarding.
Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the occurrence of a future event such as customer churn, loan defaults, and stock market fluctuations – leading to effective business management.
Models such as multiple linear regression, logistic regression, auto-regressive integrated moving average (ARIMA), decision trees, and neural networks are frequently used in solving predictive analytics problems. Regression models help us understand the relationships among these variables and how their relationships can be exploited to make decisions.
This course is suitable for students/practitioners interested in improving their knowledge in the field of predictive analytics. The course will also prepare the learner for a career in the field of data analytics. If you are in the quest for the right competitive strategy to make companies successful, then join us to master the tools of predictive analytics.
What you'll learn:
- Understand how to use predictive analytics tools to analyze real-life business problems.
- Demonstrate case-based practical problems using predictive analytics techniques to interpret model outputs.
- Learn regression, logistic regression, and forecasting using software tools such as MS Excel, SPSS, and SAS.
In business, data and algorithms create economic value when they reduce uncertainty about financially important outcomes. This course teaches the concepts and mathematical methods behind the most powerful and universal metrics used by Data Scientists to evaluate the uncertainty-reduction – or information gain - predictive models provide. We focus on the two most common types of predictive model - binary classification and linear regression - and you will learn metrics to quantify for yourself the exact reduction in uncertainty each can offer. These metrics are applicable to any form of model that uses new information to improve predictions cast in the form of a known probability distribution – the standard way of representing forecasts in data science.
This course is designed to impact the way you think about transforming data into better decisions. Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. The course on operations analytics, taught by three of Wharton’s leading experts, focuses on how the data can be used to profitably match supply with demand in various business settings. In this course, you will learn how to model future demand uncertainties, how to predict the outcomes of competing policy choices and how to choose the best course of action in the face of risk. The course will introduce frameworks and ideas that provide insights into a spectrum of real-world business challenges, will teach you methods and software available for tackling these challenges quantitatively as well as the issues involved in gathering the relevant data.
Statistical experiment design and analytics are at the heart of data science. In this course you will design statistical experiments and analyze the results using modern methods. You will also explore the common pitfalls in interpreting statistical arguments, especially those associated with big data. Collectively, this course will help you internalize a core set of practical and effective machine learning methods and concepts, and apply them to solve some real world problems.
Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this brand new course, four of Wharton’s top marketing professors will dive deeper into the key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few.