Meeting Investors' Goals (Coursera)

Offered by University of Geneva,
Meeting Investors' Goals (Coursera)

In this course, you will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can be at the market level. You will first explore the different biases that we, as humans, are subjected to when facing investment decisions and how they may impact the outcomes of these decisions.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Moreover, you will see how emotions and ethical concerns such as honesty and trust influence market participants. When they are considered as a group rather than individually, you will discover how rationality and irrationality can drive asset prices to and away from their fair value. Finally, you will be presented with different portfolio construction methodologies and investment styles that make up the landscape of today's portfolio management industry.
At key points throughout the course, you will benefit from the practical knowledge of experts from our corporate partner, UBS, in how to build and manage clients' portfolios.
Course 2 of 5 in the Investment Management Specialization.

Syllabus

WEEK 1
General Introduction and Key Concepts
In this introductory week, we will start by illustrating how emotions can hinder sensible investment decisions. You will then have the opportunity to check if you master the concepts of the first course that are important for this second course. Finally, we will lay the ground for next week’s content by looking at rational decision making.

WEEK 2
How Individuals Make Financial Decisions
The focus of this second week is on you, the investor: what are the reasons you participate in financial markets? How do you make investment decisions? What can go wrong in your decision process and what are the consequences? What can you do about it? To answer these questions, we will talk about cognitive biases, emotions and moral values and their respective link with investment decisions.

WEEK 3
Market Efficiency, Bubbles & Crises
In this third week, we will have a look at investors’ behavior as a group. How does it impact asset prices? How do these prices reflect available information? What does it imply for the profitability of some trading strategies? What can go wrong in this price formation process and how can (and did) it cause financial bubbles and crises? This week also features as special guest: Prof. Jean-Pierre Danthine, former vice-chairman of the Swiss National Bank, who will offer insights into some of these issues.

WEEK 4
Portfolio Construction and Investment Styles
In this final week, we will look at two main portfolio construction methodologies: top-down and bottom-up. We will see how they differ but also how they can be combined. In the second lesson, we will review some important investment styles that are commonly used in the portfolio management industry. In this final lesson, you will also be given the opportunity to experiment with different trading strategies and compare your results with fellow learners.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Trade & investment: evidence-based policies for development (Coursera) Coursera
Erasmus University Rotterdam

Trade & investment: evidence-based policies for development (Coursera)

This MOOC prepares students that want to analyse trade and investment policies of developing countries and emerging markets. We couch you for the task of giving evidence-based policy. For students interested in policy advise the course brings a sound understanding of what can and what cannot be done with well-established theories and state-of-the-art research. For students interested in research the asset of this course is to learn how to effectively communicate research findings in a policy setting.

Aug 10th 2026
5-12 Weeks
Financial Accounting: Advanced Topics (Coursera) Coursera
University of Illinois at Urbana-Champaign

Financial Accounting: Advanced Topics (Coursera)

In this course, you will explore advanced topics in financial accounting. You will start your journey with accounting for assets with more than one-year life. You will learn in detail how firms account for fixed assets. You will then move to financing of assets and discuss accounting for liabilities. The course will continue with an in-depth exploration of shareholders’ equity. Finally, you will critically evaluate preparation, components, and analysis of cash flows statement.

Aug 3rd 2026
4 Weeks
Finanzas personales (Coursera) Coursera
Universidad Nacional Autónoma de México

Finanzas personales (Coursera)

Este curso dotará a sus participantes con las herramientas que le permitirán llevar a cabo una planeación financiera personal y entender la necesidad de salvaguardar su patrimonio y recursos financieros, así como los requerimientos mínimos que se deben considerar para tomar buenas decisiones financieras.

Aug 10th 2026
3 Weeks
Fundamentals of Machine Learning in Finance (Coursera) Coursera
New York University Tandon School of Engineering

Fundamentals of Machine Learning in Finance (Coursera)

The course aims at helping students to be able to solve practical ML-amenable problems that they may encounter in real life that include: (1) understanding where the problem one faces lands on a general landscape of available ML methods, (2) understanding which particular ML approach(es) would be most appropriate for resolving the problem, and (3) ability to successfully implement a solution, and assess its performance.

Aug 17th 2026
4 Weeks
Introduction to Finance: The Role of Financial Markets (Coursera) Coursera
University of Illinois at Urbana-Champaign

Introduction to Finance: The Role of Financial Markets (Coursera)

In Introduction to Finance: The Role of Financial Markets, you will be introduced to the basic concepts and skills needed for financial managers to make informed decisions. With an overview of the structure and dynamics of financial markets and commonly used financial instruments, you will get crucial skills to make capital investment decisions.

Aug 17th 2026
4 Weeks
Financial Accounting: Foundations (Coursera) Coursera
University of Illinois at Urbana-Champaign

Financial Accounting: Foundations (Coursera)

In this course, you will learn foundations of financial accounting information. You will start your journey with a general overview of what financial accounting information is and the main financial statements. You will then learn how to code financial transactions in financial accounting language. In the meantime, you will learn about the most important concept in contemporary financial accounting: accrual accounting. You will then critically analyze how firms recognize revenues. Finally, you will finish the course with an analysis of accounting for short-term assets where you will go into detail on how firms account for accounts receivables and inventories.

Aug 3rd 2026
4 Weeks
Introduction to Finance: The Basics (Coursera) Coursera
University of Illinois at Urbana-Champaign

Introduction to Finance: The Basics (Coursera)

In the Introduction to Finance I: The Basics course, you will be introduced to the basic concepts needed to understand the financial manager’s decision-making process. To achieve that, you will learn about the basic forms a business can take and the goal of the financial manager. You will also learn the fundamentals of financial statements and how to measure a company’s financial health using financial ratios.

Aug 10th 2026
4 Weeks
Managerial Accounting: Cost Behaviors, Systems, and Analysis (Coursera) Coursera
University of Illinois at Urbana-Champaign

Managerial Accounting: Cost Behaviors, Systems, and Analysis (Coursera)

In this course, you will learn how to use accounting to facilitate and align decisions made by owners, managers, and employees. You will learn how accountants create, organize, interpret, and communicate information that improves internal processes, and allows organizations to identify and leverage opportunities to create value within the supply chain and with customers.

Aug 3rd 2026
4 Weeks
Financing Infrastructure in African Cities (Coursera) Coursera
Erasmus University Rotterdam,United Cities and Local Governments of Africa,African Local Government Academy,Institute for Housing and Urban Development

Financing Infrastructure in African Cities (Coursera)

The world is urbanizing fast. In less than a century more than 1 billion people have been urbanized. That translates into the fact that more than half of the world’s population is already living in cities. Experts forecast that very soon Africa will become one of the most urbanized continents. However, almost 70% of world’s urban population is living in the cities where governments are struggling to provide basic services like sanitation, schools, hospitals, and adequate clean water.

Aug 10th 2026
5-12 Weeks
Corporate Finance Essentials (Coursera) Coursera
IESE Business School

Corporate Finance Essentials (Coursera)

Corporate Finance Essentials will enable you to understand key financial issues related to companies, investors, and the interaction between them in the capital markets. By the end of this course you should be able to understand most of what you read in the financial press and use the essential financial vocabulary of companies and finance professionals.

Aug 10th 2026
5-12 Weeks