Human Factors in AI (Coursera)

Offered by Duke University,
Human Factors in AI (Coursera)

This third and final course of the AI Product Management Specialization by Duke University's Pratt School of Engineering focuses on the critical human factors in developing AI-based products. The course begins with an introduction to human-centered design and the unique elements of user experience design for AI products.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Participants will then learn about the role of data privacy in AI systems, the challenges of designing ethical AI, and approaches to identify sources of bias and mitigate fairness issues. The course concludes with a comparison of human intelligence and artificial intelligence, and a discussion of the ways that AI can be used to both automate as well as assist human decision-making.
At the conclusion of this course, you should be able to:
1) Identify and mitigate privacy and ethical risks in AI projects
2) Apply human-centered design practices to design successful AI product experiences
3) Build AI systems that augment human intelligence and inspire model trust in users
Course 3 of 3 in the AI Product Management Specialization.

What You Will Learn

  • Identify and mitigate privacy and ethical risks in AI projects
  • Apply human-centered design practices to design successful AI product experiences
  • Build AI systems that augment human intelligence and inspire model trust in users

Syllabus

WEEK 1
Design of AI Product Experiences
In this module we will discuss approaches and tools to perform human-centered design, which is critical to designing successful AI products. We will then walk through the key challenges involved in the user experience design of AI products and how to resolve them.

WEEK 2
Data Privacy and AI
In this module we will focus on data privacy as it relates to AI products. We will first cover best practices in ensuring user privacy and the relevant U.S. and international privacy laws to be aware of. We will then discuss how AI creates unique challenges in ensuring privacy and some of the methods and tools which can be employed to protect the privacy of user data.

WEEK 3
Ethics in AI
In this module we will discuss the three main goals of ethical AI: fairness, accountability and transparency. We will identify common sources of bias in modeling projects and discuss approaches to detecting and mitigating bias, including organizational, process, and technical components.

WEEK 4
Human and Societal Considerations
In this module we will begin with differentiating between human intelligence and artificial intelligence, and then examine ways that they can compliment each other. We will conclude the course by learning about approaches to encourage adoption and inspire trust among users in your model.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

La Solución del Conflicto Ético (Coursera) Coursera
Universidad Nacional Autónoma de México

La Solución del Conflicto Ético (Coursera)

En este curso los participantes lograrán identificar y tomar decisiones sobre casos clínicos con conflictos éticos en el área de la salud por medio de la aplicación del razonamiento ético desde una perspectiva universal y considerando los aspectos médicos y éticos, el marco jurídico y la decisión ética.

Nov 30th 2026
5-12 Weeks
Building Trust: Ethics for AI-powered Chatbots (Coursera) Coursera
Coursera Instructor Network

Building Trust: Ethics for AI-powered Chatbots (Coursera)

Many organizations with websites are using chatbots to engage with customers. While this strategy has proved profitable and efficient, there are ethical issues that can arise if users are unaware that their interaction is with an AI bot and not a human. This course will take the learner through the evolution of chatbots, so they are equipped with an appropriate sense of incremental improvements.

Nov 30th 2026
1 Week
Legal Tech and the Digital Transformation of Law (Coursera) Coursera
Universidad Austral

Legal Tech and the Digital Transformation of Law (Coursera)

The digital revolution changed the way we communicate and trade. Now, it is coming into the world of law. This program will give you a broad overview of the main trends that are affecting the legal industry: the birth of the legal tech market and the application of technology in law; the role of artificial intelligence in the automation of the work of lawyers; blockchain technology and its impact on the way we sign and execute contracts; initiatives to ensure access to justice through virtual courts and robot judges.

Nov 30th 2026
5-12 Weeks
Responsible AI - Principles and Ethical Considerations (Coursera) Coursera
Fractal Analytics

Responsible AI - Principles and Ethical Considerations (Coursera)

Welcome to "Responsible AI – Principles and Ethical Considerations"! Dive deep into the very essence of Responsible AI with us. Uncover the significance of key principles shaping technology's future. From ethical considerations to fairness, transparency, and accountability, we discuss these principles with real-world examples, putting them into the context of data science.

Nov 30th 2026
5-12 Weeks
The ABC's of GDPR: Protecting Privacy in an Online World (Coursera) Coursera
Knowledge Accelerators

The ABC's of GDPR: Protecting Privacy in an Online World (Coursera)

This course is aimed at business professionals, web designers, and other interested professionals who collect, process, use, or otherwise encounter personal data subject to the European Union's General Data Protection Regulation. By the end of this course, learners will be familiar with roles involved in assuring compliance with GDPR standards, the rights of GDPR data subjects, responsibilities of organizations regarding GDPR and the consequences for failure to comply.

Nov 30th 2026
1 Week
Build AI Apps with ChatGPT, Dall-E, and GPT-4 (Coursera) Coursera
Scrimba

Build AI Apps with ChatGPT, Dall-E, and GPT-4 (Coursera)

By the end of this course, you'll know how to use the OpenAI API to add mind-blowing AI features to your apps. You will learn how to use the Dall-E, GPT-4, and ChatGPT APIs, and get the expertise to fine-tune a model with your own data. In the first project, MoviePitch, you will get a primer on the OpenAI API and harness the power of artificial intelligence to generate ideas and images.

Nov 30th 2026
3 Weeks
AI Materials (Coursera) Coursera
Korea Advanced Institute of Science and Technology - KAIST

AI Materials (Coursera)

Learn about the materials that have advanced the performance of artificial intelligence, and the machine learning models that could help accelerate the design and development of novel materials. This course defines artificial intelligence (AI) as a machine to which some or all of the functions of the human brain have been delegated. It highlights the need, and explains in an easy-to-understand way how machine learning from artificial intelligence can dramatically accelerate the development of new materials.

Nov 30th 2026
5-12 Weeks
Journalism, the future, and you! (Coursera) Coursera
Michigan State University

Journalism, the future, and you! (Coursera)

You will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields. You will explore areas such as being an international correspondent, self-publishing in journalism, as well as how to freelance in the field. You will be empowered to develop your own path in journalism, from being an active and informed consumer, to being a journalist.

Nov 23rd 2026
5-12 Weeks
New Technologies for Business Leaders (Coursera) Coursera
Rutgers University

New Technologies for Business Leaders (Coursera)

This introductory course is developed for high-level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies.

Nov 23rd 2026
5-12 Weeks
Google Cloud Product Fundamentals em Português Brasileiro (Coursera) Coursera
Google Cloud

Google Cloud Product Fundamentals em Português Brasileiro (Coursera)

Este curso é uma continuação do "Business Transformation with Google Cloud" e guiará você pela jornada de transformação de uma organização do ponto de vista tecnológico. Explicaremos como as organizações podem fazer a transformação digital usando a tecnologia do Google Cloud nestas categorias: modernização da infraestrutura de TI; melhorias no processo de desenvolvimento dos aplicativos da empresa; uso do machine learning e da inteligência artificial para criar novo valor; a importância de ferramentas de produtividade como o G Suite na realização do trabalho; e compreender as oportunidades e os desafios da gestão do custo que uma infraestrutura de TI na nuvem traz.

Nov 23rd 2026
5-12 Weeks