Human Factors in AI (Coursera)

Offered by Duke University,
Human Factors in AI (Coursera)

This third and final course of the AI Product Management Specialization by Duke University's Pratt School of Engineering focuses on the critical human factors in developing AI-based products. The course begins with an introduction to human-centered design and the unique elements of user experience design for AI products.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Participants will then learn about the role of data privacy in AI systems, the challenges of designing ethical AI, and approaches to identify sources of bias and mitigate fairness issues. The course concludes with a comparison of human intelligence and artificial intelligence, and a discussion of the ways that AI can be used to both automate as well as assist human decision-making.
At the conclusion of this course, you should be able to:
1) Identify and mitigate privacy and ethical risks in AI projects
2) Apply human-centered design practices to design successful AI product experiences
3) Build AI systems that augment human intelligence and inspire model trust in users
Course 3 of 3 in the AI Product Management Specialization.

What You Will Learn

  • Identify and mitigate privacy and ethical risks in AI projects
  • Apply human-centered design practices to design successful AI product experiences
  • Build AI systems that augment human intelligence and inspire model trust in users

Syllabus

WEEK 1
Design of AI Product Experiences
In this module we will discuss approaches and tools to perform human-centered design, which is critical to designing successful AI products. We will then walk through the key challenges involved in the user experience design of AI products and how to resolve them.

WEEK 2
Data Privacy and AI
In this module we will focus on data privacy as it relates to AI products. We will first cover best practices in ensuring user privacy and the relevant U.S. and international privacy laws to be aware of. We will then discuss how AI creates unique challenges in ensuring privacy and some of the methods and tools which can be employed to protect the privacy of user data.

WEEK 3
Ethics in AI
In this module we will discuss the three main goals of ethical AI: fairness, accountability and transparency. We will identify common sources of bias in modeling projects and discuss approaches to detecting and mitigating bias, including organizational, process, and technical components.

WEEK 4
Human and Societal Considerations
In this module we will begin with differentiating between human intelligence and artificial intelligence, and then examine ways that they can compliment each other. We will conclude the course by learning about approaches to encourage adoption and inspire trust among users in your model.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Violence Against Healthcare (Coursera) Coursera
University of Geneva

Violence Against Healthcare (Coursera)

At the global level, there are many countries marked by violence affecting health care. The 'Health care in danger' project aims to establish practical measures and recommendations that can be implemented on the ground by policy-makers, humanitarian organizations and health professionals. In view of the multiplicity of actors and latitudes concerned, it is essential to be able to make available the tools needed to make informed decisions, guide behaviour in high-risk areas and provide everyone the means to create and optimize the dialogue between humanitarian professionals and health on the one hand and relevant authorities or other armed actors.

Oct 5th 2026
5-12 Weeks
Introduction to Sustainability (Coursera) Coursera
University of Illinois at Urbana-Champaign

Introduction to Sustainability (Coursera)

This course introduces the academic approach of Sustainability and explores how today’s human societies can endure in the face of global change, ecosystem degradation and resource limitations. The course focuses on key knowledge areas of sustainability theory and practice, including population, ecosystems, global change, energy, agriculture, water, environmental economics and policy, ethics, and cultural history.

Sep 28th 2026
5-12 Weeks
Building Trust: Ethics for AI-powered Chatbots (Coursera) Coursera
Coursera Instructor Network

Building Trust: Ethics for AI-powered Chatbots (Coursera)

Many organizations with websites are using chatbots to engage with customers. While this strategy has proved profitable and efficient, there are ethical issues that can arise if users are unaware that their interaction is with an AI bot and not a human. This course will take the learner through the evolution of chatbots, so they are equipped with an appropriate sense of incremental improvements.

Oct 5th 2026
1 Week
Machine Teaching for Autonomous AI (Coursera) Coursera
University of Washington

Machine Teaching for Autonomous AI (Coursera)

Just as teachers help students gain new skills, the same is true of artificial intelligence (AI). Machine learning algorithms can adapt and change, much like the learning process itself. Using the machine teaching paradigm, a subject matter expert (SME) can teach AI to improve and optimize a variety of systems and processes. The result is an autonomous AI system.

Oct 5th 2026
4 Weeks
Artificial Intelligence for Breast Cancer Detection (Coursera) Coursera
Johns Hopkins University

Artificial Intelligence for Breast Cancer Detection (Coursera)

Through interactive lectures and module exercises, this course illustrates the potential of artificial intelligence in breast imaging. Topics include an introduction of breast cancer and breast imaging, introduction to artificial intelligence in image analysis and computer image processing of cancer detection. The course intends to provide students basic understanding of artificial intelligence approaches to breast cancer detection.

Oct 5th 2026
4 Weeks
Design and Interpretation of Clinical Trials (Coursera) Coursera
Johns Hopkins University

Design and Interpretation of Clinical Trials (Coursera)

Clinical trials are experiments designed to evaluate new interventions to prevent or treat disease in humans. The interventions evaluated can be drugs, devices (e.g., hearing aid), surgeries, behavioral interventions (e.g., smoking cessation program), community health programs (e.g. cancer screening programs) or health delivery systems (e.g., special care units for hospital admissions). We consider clinical trials experiments because the investigators rather the patients or their doctors select the treatment the patients receive.

Sep 28th 2026
5-12 Weeks
Responsible AI - Principles and Ethical Considerations (Coursera) Coursera
Fractal Analytics

Responsible AI - Principles and Ethical Considerations (Coursera)

Welcome to "Responsible AI – Principles and Ethical Considerations"! Dive deep into the very essence of Responsible AI with us. Uncover the significance of key principles shaping technology's future. From ethical considerations to fairness, transparency, and accountability, we discuss these principles with real-world examples, putting them into the context of data science.

Oct 5th 2026
5-12 Weeks
AI, Business & the Future of Work (Coursera) Coursera
Lund University

AI, Business & the Future of Work (Coursera)

This course from Lunds university will help you understand and use AI so that you can transform your organisation to be more efficient, more sustainable and thus innovative. The lives of people all over the world are increasingly enhanced and shaped by artificial intelligence. To organisations there are tremendous opportunities, but also risks, so where do you start to plan for AI, business and the future of work?

Oct 5th 2026
4 Weeks
Ethical Issues in Data Science (Coursera) Coursera
University of Colorado Boulder

Ethical Issues in Data Science (Coursera)

Computing applications involving large amounts of data – the domain of data science – impact the lives of most people in the U.S. and the world. These impacts include recommendations made to us by internet-based systems, information that is available about us online, techniques that are used for security and surveillance, data that is used in health care, and many more. In many cases, they are affected by techniques in artificial intelligence and machine learning.

Sep 28th 2026
5-12 Weeks
The ABC's of GDPR: Protecting Privacy in an Online World (Coursera) Coursera
Knowledge Accelerators

The ABC's of GDPR: Protecting Privacy in an Online World (Coursera)

This course is aimed at business professionals, web designers, and other interested professionals who collect, process, use, or otherwise encounter personal data subject to the European Union's General Data Protection Regulation. By the end of this course, learners will be familiar with roles involved in assuring compliance with GDPR standards, the rights of GDPR data subjects, responsibilities of organizations regarding GDPR and the consequences for failure to comply.

Oct 5th 2026
1 Week
Artificial Intelligence and legal issues (Coursera) Coursera
Politecnico di Milano

Artificial Intelligence and legal issues (Coursera)

The purpose of the course is to help students understand the legal implications related to the design and use of artificial intelligence systems, providing an overview of the risks and legal protections that can be envisaged and giving an overview of the legislation and legal principles currently applicable on the subject.

Oct 5th 2026
4 Weeks