SEO

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Introduction to Google SEO (Coursera)

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine [...]

Hotel Digital Marketing and Social Media Strategy (Coursera)

Apr 29th 2024
Hotel Digital Marketing and Social Media Strategy (Coursera)
Course Auditing
Categories
Effort
Languages
This course is a beginner-level program that provides a comprehensive immersion into the world of digital marketing and social media strategies tailored specifically for the hotel industry. In this course, Learners will gain a solid understanding of how to effectively utilize digital marketing tools and social media platforms to [...]

Attract and Engage Customers with Digital Marketing (Coursera)

Apr 29th 2024
Attract and Engage Customers with Digital Marketing (Coursera)
Course Auditing
Categories
Effort
Languages
Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the [...]

Marketing Digital (Coursera)

Aprenda a desenvolver a estratégia de marketing digital para a sua empresa ou startup, nesse curso você irá aprender sobre os principais pontos do Marketing como ROI, SEO, SEM, Testes AB e como gerenciar o funil de conversão e também como usar plataformas como Google adwords e Analytics, Facebook [...]

Website Optimization Client Report Project (Coursera)

SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client [...]

Advanced Search Engine Optimization Strategies (Coursera)

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive [...]

Basics of Digital Marketing for All (edX)

Digital marketing (internet marketing) refers to advertising delivered through digital channels such as social media, email, websites, search engines and mobile applications. In short, it is referred to all forms of online marketing activities. Marketing has always been about connecting with the prospects at correct time and place. In [...]

App Marketing (Udacity)

Self Paced
App Marketing (Udacity)
Free Course
Categories
Effort
Languages
Your First 1,000 Users & Beyond. Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll [...]

Fundamentos del marketing digital (edX)

Aprende todo lo que necesitas saber para que tu marca o empresa se posicione en el mercado, obtenga nuevos clientes, aumente sus ventas y rentabilice al máximo la inversión en marketing digital. En este curso se presentan los conceptos básicos del marketing digital.

Marketing digital y sus análisis basado en datos (edX)

El marketing digital es la columna vertebral que utiliza plataformas y tecnologías digitales en una empresa, como cualquier tipo de dispositivo, para mantenerse conectado con los usuarios. Una vez que los usuarios son parte de este ecosistema, las empresas convierten estos datos aleatorios en algoritmos precisos para mejorar la [...]