Consumer Behavior

Sort options

Microeconomics & Business (edX)

Self Paced
Microeconomics & Business (edX)
Course Auditing
Categories
Effort
Languages
Explore microeconomics and its relationship to business decision-making. This course is an introduction to basic concepts governing the operation of the microeconomy, with specific emphasis placed on understanding microeconomic theory, policy, and issues as they relate to business [...]

Leveraging Customer Insights and Data (edX)

Navigate market metrics, and perform effective and ethical research in this course from the University of Cape Town. Market research allows you to develop a better understanding of the consumer and how you can tailor your marketing activities to suit their preferences.

Marketing Fundamentals: Who Is Your Customer? (edX)

Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business. In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty [...]

Understanding Fashion: From Business to Culture (FutureLearn)

From its impact on culture and society to consumer behaviour, discover the business of fashion with Institut Francais de la Mode. Study fashion and culture with fashion industry experts from Chanel and YSL. Over almost 150 years, the fashion industry has transformed many aspects of Western culture. On this [...]

Consumer Behaviour and Psychology (FutureLearn)

No sessions available
Consumer Behaviour and Psychology (FutureLearn)
Course Auditing
Categories
Effort
Languages
Learn about the origins of consumer psychology and examine how consumer behaviour can be influenced by a range of factors. Understand how consumer psychology affects the lives of customers and companies. Have you ever wondered why you buy one brand of cereal over another? Or why you might react [...]
No sessions available
Course Auditing
64.00 EUR

Apprendre le marketing autrement : la méthode du produit fil rouge 2 (FUN)

No sessions available
Apprendre le marketing autrement : la méthode du produit fil rouge 2 (FUN)
Free Course
Categories
Effort
Languages
Vous êtes un consommateur curieux. Vous souhaitez comprendre les logiques marchandes des produits que vous achetez et vous rendre compte que le marketing participe à la création de produits qui correspondent à vos attentes. Vous travaillez dans un domaine technique ou financier et vous souhaitez acquérir des compétences dans [...]