Mukti Prakash Behera

Mukti Prakash Behera has completed his Executive PGPM from Xavier Institute of Management, Bhubaneswar and has to his credit an MBA degree from Pondicherry University. He is UGC – NET qualified and has completed his MPhil in Management from Ravenshaw University. He has to his credit 9 years of industry experience in the domain of Training & Service Delivery and has worked for companies of repute such as IBM, Reliance Telecom, FirstSource and STel Pvt Ltd.
Continuing his academic career, since the last 7 years, he has worked as Assistant Professor ( Marketing Domain ) in prominent business schools in India delivering interactive sessions on marketing management concepts to management graduates. His academic credentials also include publication of research articles, case studies and book chapters in prominent Journals.
Currently, he serves State Bank Institute of Consumer Banking as Faculty in Marketing. His forte includes designing and delivering impactful marketing related course programs for bank officials.

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Service Etiquette in Financial Services (edX)

Service etiquette refers to how service professionals use expected and effective manners to demonstrate professionalism with customers. But lack of appropriate understanding and guidance results in the breach of service etiquette rules thereby impacting the reputation of the organisation. On the contrary, consistently maintaining service etiquette standards uplifts brand [...]

Content Marketing Strategy (edX)

Content Marketing strategy encompass the creation and promotion of relevant content that attracts, engages and drives profitable customer actions in the digital medium. Traditional marketing is becoming less effective as digital marketing enhances the way customers interact and engage with a brand in real-time. Providing truly relevant, exciting and [...]

Consumer Psychology in the Financial Industry (edX)

Self Paced
Consumer Psychology in the Financial Industry (edX)
Course Auditing
Categories
Effort
Languages
Financial Marketing Psychology is about comprehending the nuances of human behaviour and howhumans behave to marketing stimuli, nudges and situations. Dealing with relatively intangible entities such as financial services is a challenge as consumers find financial services hard to evaluate.Understanding consumer psychology is relevant to strengthen customer [...]

Influence Essentials for Leadership and Marketing (edX)

Self Paced
Influence Essentials for Leadership and Marketing (edX)
Course Auditing
Categories
Effort
Languages
Discover ‘Influence’– the attribute that can affect emotions and sway individual or group actions. Recognize the subtleties of this attribute and develop the skill to use this understanding to manage people and market to people. Influence plays an important role in nurturing human thoughts, ideas, and concepts. As children, [...]

Personal Branding (edX)

Public perception of an individual is generally based on the individual’s actions and achievements. Leaders and individuals project themselves as different and thereby influence public perception. This conscious effort to create and display a persona that is authentic, compelling, and relevant is what is called Personal [...]

Fundamentals of Customer Centricity (edX)

Self Paced
Fundamentals of Customer Centricity (edX)
Course Auditing
Categories
Effort
Languages
De-code the practice of a customer-centric approach to achieve service excellence, sustainable customer delight and positive advocacy. Customer-centricity is an approach to doing business that focuses on providing a positive customer experience both at the point of sale and after the sale in order to drive profit and gain [...]

Relationship Marketing Strategy for Financial Services (edX)

Comprehend the key principles of relationship marketing for financial services. Learn to create, practice and sustain excellent relationship with clients. Marketing now is less about the Product or Service and more about the value it creates for the Customers. Ergo, it is imperative for Financial Services’ professionals to move [...]

Managing Uncertainty and Change (edX)

The course aims to equip learners with insights to effectively handle uncertainty and change. Facing the unknown and coping with uncertainties or change has been a natural and unavoidable part of life. Analysing the factors causing uncertainty helps control its impact.

Introduction to Sensory Marketing Strategy (edX)

Understanding the meaning and concept of Sensory Marketing. Discover the application of Sensory Marketing as a marketing strategy. Discern how a sensory marketing strategy can be createdfor delivering a unique multisensory customer experience.