Digital Transformation Playbook for Government Professional Certificate

What you will learn
- Digital Marketing, establish the customer journey and build a data-driven strategy to build your marketing and sales funnel with verifiable results across multiple digital channels.
- Digital Transformation Strategy, establish clear goals, principles, and projects priorities to create a roadmap that empowers your people to help lead change.
- Business Agility, organize to deliver “at the speed of relevance” and with limited waste.
- Growth Hacking, create cross-functional teams with digital marketing at its core to adapt your products and services to reach new and existing audiences in powerful new ways.
- Digital Transformation Envisioning, discover where you are and what you need to change to compete in a post-COVID economy.