Digital Product Management Specialization

This Specialization is intended for both current and new product managers working in digital who want to apply a portfolio of modern practices to developing their products and teams. Through five courses, you will cover applications of product design, hypothesis-driven development and agile, all at the heart of modern product management.
WHAT YOU WILL LEARN
- Create and manage a team charter that drives alignment and autonomy
- Lead from the front with actionable design narrative on your customers
- Create a culture of experimentation with hypothesis-driven development
- Instrument relevant, actionable analytics into your product program

Sort options

Agile Analytics (Coursera)

Few capabilities focus agile like a strong analytics program. Such a program determines where a team should focus from one agile iteration (sprint) to the next. Successful analytics are rarely hard to understand and are often startling in their clarity. In this course, developed at the Darden School of [...]
0
No votes yet

Digital Product Management: Modern Fundamentals (Coursera)

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being [...]
0
No votes yet

Hypothesis-Driven Development (Coursera)

To deliver agile outcomes, you have to do more than implement agile processes- you have to create focus around what matters to your user and constantly test your ideas. This is easier said than done, but most of today’s high-functioning innovators have a strong culture of experimentation. In this [...]
3
Average: 3 ( 3 votes )

Managing an Agile Team (Coursera)

While agile has become the de facto standard for managing digital innovation teams, many wonder if they’re doing it ‘right’. Twitter is full of jokes about how teams say they do agile but don’t ‘really’ do it. The reality is that getting the most out of agile is less [...]
3
Average: 3 ( 3 votes )

Agile Meets Design Thinking (Coursera)

Despite everyone's good intentions, hard work and solid ideas, too many projects end up creating unneeded, unusable, and unsellable products. But it doesn't have to be this way. Agile and design thinking offer a different--and effective--approach to product development, one that results in valuable solutions to meaningful problems. In [...]
5
Average: 5 ( 3 votes )